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Essays 421 - 450

Case Study of GM and Chrysler

In five pages the automobile industry comebacks of GM and Chrysler are examine in terms of their very different business conceptua...

Global Consumerism

In five pages business approaches to global consumerism are discussed with various arguments from both sides offered along with ma...

New Business Planning

in an unsatisfactory solution, or is there a problem in the market due to lack of capacity, meaning that a new company will find d...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Milton S. Hershey Biography by Michael D'Antonio

the company extraordinary profits. However, by this point, the success of the company was an American legacy. By the early 1890s...

Strategic Thinking and Fit and Stretch Concept

its linkage and interaction with the functional level strategies has significant performance effects. In other words, the competi...

Financial Diversification and Growth Issues

considered. In some businesses such as the restaurant trade the failure rate after two years may be as high as two out of every th...

Cultural Dimension of International Business by Gary Ferraro

business. The topic of cultural competence is rather overwhelming as there are thousands of cultures throughout the world. Ferraro...

Assessment of Strategy at Harley Davidson

says "We inspire and fulfill dreams around the world through Harley-Davidson motorcycling experiences" (Harley Davidson, 2009). Th...

Nash Equilibrium in the Goal Kicking Game

a player to make a random selection, where at least one player has this choice there is the result of a mixed strategy Nash equili...

Modern Management, Change, Reconstruction and Deconstruction

In seven pages this paper examines the 20th century changes in business management theory and approaches with Total Quality Manage...

Project for Enhancing a Medical Service Web Site

challenges and the practical elements such as resource requirements. The final aspects will also be presented to support the propo...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

Role and Value of Coaching in Business

In addition to there are also many companies that have internal coaching arguments for their employees. However, for some the us...

Case Study of the Japanese Company Kyocera

In eighteen pages this business case study focuses on Kyocera in a discussion of the stakeholder, company's position information a...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Late 20th Century Corporate Leadership

qualities. He states that a leader can not be defined by present personality types (a theory which was at loggerheads to scientifi...

Holistic Management Benefits

In a paper that consists of eight pages the importance of managers taking a more holistic business approach and becoming generalis...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

Iatrogenic Infection

This 14 page paper looks at the issue of iatrogenic infection and how a hospital may undertake an innovation to reduce the occurre...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Globalization and Its Effects on the American Economy

out to be international "bad boys" seeking out poor, uneducated people to exploit beyond all belief. Rather, they seek to minimiz...

The Economist, the World Bank, and Development Economics

In five pages this report considers an article that appeared in The Economist in March of 1997 pertaining to development economics...