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Essays 931 - 960

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo...

Advertising and Opinion Leader Techniques

psychology and the way in which a person reacts to certain stimuli is a requirement. TARGET AUDIENCE The target audience ha...

A Critique on Advertising

much in the same manner that the hotel chain and many individuals want people to see driving a convertible. Two large sections of...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

Why Are Female Stereotypes in Advertising Still Effective?

displays of identity and values, which, for the main part are perceived as a result of product placement and marketing the the lin...

An Outline Addressing Whether or Not Billboard Advertising Distracts Drivers

distract road users may further decrease the accident rates on roads. In understanding the interaction the environmental influen...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

ADVERTISING, TEENS AND UNPROTECTED SEX

have HIV/AIDS and if they do, this isnt something they would likely share with their students), and how the topic is presented. It...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

Advertising and Popular Culture

goes on to say that "the argument here is that advertising, while sharing many attributes with popular culture, is a categorically...

Pay Per Click Advertising Benefits and Disadvantages

list of keywords, to the engine" (What is pay per click advertising?, 2009). They also tell the search engine how much money theyr...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Examples of Psychological Advertising

more, the customers will receive a free gift worth $100 ("The Magic of Macys," 2009). In this advertisement, the $29.50 does seem ...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Stem Cell Article Summaries & Ethical Advertising

protected by two individual signals that result in differentiation rather than self-renewal. D. Weissman, I. L. (2000). Translati...

Ethical Issues In Advertising: My Little Pony

innocuous concept as plugging a manufacturers product, for the advertising industry has become a well-versed and slick operation a...

Advertising Fallacies

a product for a tough man (Poucher). Other products also appeal to male consumers with ads that are "riddled with logical fallac...

The Strategic use of Web Pages

option which allows the passengers to board the airline for the majority of other passengers and travel insurance, as well as othe...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Case Study: V.G. Jones

area, and although Amazon has a first mover advantage there are few barriers to entry making it an easy to enter medium for busine...

Ethics In Management

study from the Institute of Business Ethics revealed: "the ethical companies outperformed the others in four of the five years" (V...

Dot.Com Success

knows that the Internet is for real. Many of your customers are already online, and many more are signing up every day."...

Reno V American Civil Liberties Union

both verbal and physical battle; indeed, to interfere with ones inherent constitutional rights is to intrude upon the very essence...

Teaching Patients How to Use the Internet

look for the date that the page was last updated to ensure that the latest health information on that subject is offered. The last...