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Essays 331 - 360

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Human Resource Management and the Effects of Company Strategic Choices

this basis of communication within the foreign workplace, HR managers have to abandon their supervisory egos in exchange for an at...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Analysis of Diesel Clothing Company

unusual to find something listed in more than one column. Strengths: The company was named as the coolest clothing brand on the p...

HRM and Strategy of Southwest Airlines

statement is: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of...

eCommerce Systems Development Plan

top four companies have less than 33% of the market, and the major share of the market in office supplies accounting for 47% of m...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

Information Technology Strategies and Business Challenges

especially with the goal being toward an enterprise information system that would help improve efficiencies while reducing costs a...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Business Plan for Cannondale Bicycle Company

same products and the same market and just increasing sales of bikes and accessories to that market. This is a difficult strategy ...

Retaining Human Capital

of commitment when they know what is going in the company (Risher, 2007). Similarly, DeMarco (2007) also substantiates the importa...

Corporate Expansion Through Non-Traditional Means

with a problem: after years of slowly built success filling a niche market in consumer resource marketing by creating a helpful an...

Starbucks Strategies and Risks

level of brand recognition that is associated with the name and the image, and the association with gourmet coffee. The brand is t...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

BUSINESS MODEL DISCUSSION

Hill and Jones point out that strategies need to determine how to differentiate and price a product, as well as to segment the mar...

National and International Strategy Process

The writer examines the stages in strategizing and considers how this will take place comparing and contrasting the stages for a b...

Business Basics - Competitive Advantages and Challenges of International Trade

of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of pro...

UK's Small and Medium Hospitality Business Strategies

compete. Basic strategy theory indicates there are two major ways of competing. Michael Porter has considered the way in ...

Guardian Higher Education Supplement Article on Academic Stresses and Challenges

not prolific writers. The pressure of meeting publication deadlines not only adds to general levels of workplace stress, but also ...

Concepts of Strategy

when conducted in a systematic and logical manner all will all each of the SWOT analysis factors should have the internal and exte...

Case Study Analysis on the Construction Trade

be what part of the construction pie that wannabe entrepreneurs want to tackle. Will it be remodeling of older structures? Will it...

BCG; AXA

the above matrix it is possible to see how a product can be categorised by the way it is behave in terms of growth and market shar...

Wells Fargo; SWOT Analysis

service online brokerage (Wells Fargo, 2007). In terms of financial performance fortune found that it was the 29th most profitab...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

Nike Global Business Case Study

anything sports related from trainers and football boots to T-shirts and sweatbands, however, only a small amount of this may be m...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Literature Review and Contemporary Business Sales Strategies

come to be regarded as essential to all aspects of commerce and trade, the new technology and the various ways in which it has bee...

Acquisition and Merger Strategies

It can be argued it is due to the search for cost advantage by way of economies of scale and scope as well as market share that le...

Thailand Marketing and Business

may be seen as similar in complexity to the average OECD with a total of 19 stages being required, against an OECD average of 18, ...