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Essays 361 - 390

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

Consumption and Investment Decision Making

whatever the situation, the analysis that listed decision will involve considering the alternatives and the determination of the c...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Women's Perception of Female Images in Ads

fashion magazine indicated greater body dissatisfaction than the control group after only a brief exposure to type of advertising ...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Free Markets and Sustainability

individuals can and do own companies and have the freedom to buy and sell (Hunter, 2003). The goal of these individuals is to ope...

Value Of Wholesalers

other words, it is wholesalers that make the product available to the customer, usually a retail outlet. They provide the quantity...

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

The South Beach Diet

of customary carbohydrates, the body is slowly reintroduced to complex carbohydrates in order to determine how much a particular p...

Buying Corn in 2020

(along with its price) but supply had not yet increased to meet that demand. Today in 2020, realism has overtaken the dream of et...

Tax on Goods

new cars. The federal excise taxes include a "gas guzzler" tax that is "imposed on new cars that fail to meet federal fuel economy...

Supply Chain Differences between B2B and B2C Organizations

to the above statement can be found in the sites handling of personal information. Security measures are much improved over what ...

COMPARING CONSUMER SPENDING IN THE US AND ATLANTA DISTRICT FEDS

poor retail results (Sixth District). Tourism-related spending was also weak, though theme park attendance and cruise bookings wer...

Sweetness and Power by Sidney W. Mintz

wasteful person whose primary focus was to attain as much of a given commodity whether he actually needed it or not. The economic...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Managing Demographic Changes

oak wood workers and fewer spruce wood workers. This change means that management must devise a new strategic plan for the company...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

DELL AND BEGINNING STRATEGY

1983 to study pre-med, was also establishing a business that sold random-access memory (RAM) chips and disk drives for IBM PCs (De...

The Fluidity of Identity and Consumerism

is a stable concept; shares with a social group and influenced mainly by two variables; nationality and class, but more recent the...

Internet Explorer, Netscape

browser statistics compiler indicates that 76.1% of visitors employ Netscape Navigator and only 4.1% use Internet Explorer" (Wingf...

Microsoft Relationship Strategies

customers by limiting exposure to competition, and developing Microsoft as the default preference to easy access to the product. ...

The Credit Crunch; A Research Proposal

There is no question that the UK is in a recession and that there is a credit crunch. The causes of the credit crunch have receive...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

CONSUMER BEHAVIOR AND MARKETING

With this, the student needs to go on and explain the purpose of this paper, which is to present a treatise about...

Marketing the Frigidaire Front-Loading Washing Machine

at the time and promised to be of even greater importance in the future. Frigidaire needed to be positioned to take advantage of ...

Identity Theft

identity theft is credit card fraud. The first indication that most victims have that their credit card number has been stolen is ...

Impulse Buying

than boredom. Depression, for example, is a known correlate in overeating. Overeating is facilitated with impulse buying. Likew...

The Positive Aspects of Monopolies

they do not need to (Gisser, 1999). This meant some monopolies would end up lagging behind technologically other similar industrie...

Wal-Mart; The Impact of the External Environment - Technology

are made and supplied. The internet and the communications technology have increased the potential to find suppliers in many count...