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U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Battle of Dien Bien Phu Between the Vietminh and the French

In five pages this battle that brought an end to Europe's involvement in Vietnam is examined....

U.S. Airport Privatization

In six pages this paper compares Europe's privatization of airports to the efforts undertaken by the U.S. Six pages are cited in ...

TANGIBLE AND INTELLECTUAL PROPERY RISKS:

pharmaceutical industry is that its extraordinarily research-intensive, especially in the United States (Mossinghoff and Bombelles...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi...

Europe and Pharmaceutical Waste

This paper consists of five pages and discusses pharmaceutical hazardous waste as it pertains to the United Kingdom and Italy wher...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Differences in Gender in the Peasant Residences of Central Europe and Southeast Asia

tended to marry much earlier in Europe than in Asia. Both peasant groups seemed to have grown grain crops: rice in Asia and whea...

Asian Presence of Glaxo Wellcome

In twelve pages this important pharmaceuticals' company's China expansion is discussed. Seventeen sources are cited in the biblio...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Examples of Ambient Advertising

In an essay consisting of five pages ambient advertising as it exists in the United States, England, and throughout Europe are exa...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

U.S. Health Care

picked up through government programs and often receive quality health care. Those who make too much money to qualify for free med...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

American Pharmaceuticals and High Costs

any estimates on the future costs of pharmaceutical may be conservative. He writes that from 1980 to 1998, the "real GDP per capit...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Should Merck Licence Davanrik?

trials,. This has limited the firms opportunities in terms of raising more equity, and has placed LAB Pharmaceuticals in a difficu...

Obesity and the Development of Pharmaceuticals

airplanes. It is hard to live in America without seeing many obese people every day of their lives. What is obesity and how is it ...

Generics, Ethics, and Law in the Pharmaceutical Industry

the public is the loser when the release of a generic drug is thwarted. The thesis can be presented, however, that:...

Gearing Up for War: Europe 1939

see. But the reporter was in Germany at the end of WWI and found the social and economic conditions there to be deplorable. The co...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

The Pharmaceutical Industry

obtained from economies of scope and scale had been a major driving factor behind the level of mergers and acquisitions which are ...