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Essays 181 - 210

Beijing Jeep Case Study

in China before the joint venture took place. The BJ series is based on a Jeep used by the Russian army during the war. However, i...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Ford Case Study

marketing, Ford were the first company to successfully brand an individual car model rather than an overall brand with the Ka (Kot...

Changing a Fragmented Firm into a Unified Company

This 18 page paper considers the case of a company that has made many acquisitions, but allowed all the acquired companies to carr...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

Business Success; What Is Needed?

adapt and change as well as set goals. There are two main approaches to strategy; the prescriptive formal planning and emergent st...

Strategy for a Dry Port in Pakistan

it will serve. Located near industrial cities in the centre if Pakistan with good road and rail links that are essential for a dry...

Sustainability Strategy at Wal-Mart

the companys own bottom line. For example, a short-term goal in logistics has been the target to obtain a 25% increase in fuel eff...

Benchmarking; The Classic Airlines Case Study

their strengths to gain customers and sales increased. The potential strategy for Classic From this case there is ability to se...

Wal-Mart's Distribution Strategy

afternoon or early evening and not unloaded until night-time hours when the stores are quietist; this may be seen as effective sch...

Total Compensation Strategies

if the primary strategy of the manager or owner is that of profit maximization the short term. This can also reflect the general e...

Xerox Case Study

was in difficulties. This gave an effective reason for the change to take place and meant one of the main barriers to change was o...

Netflix; Ten Year Plan

not yet be released on DVD, or for films that are not currently being shown. This is where and why the DVD...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Strategy of Disney

which to compete. The success of the films have supported and created new markets, the Theme parks in the US are part of the Dis...

A Strategy For Google

This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and op...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

South Korea and Hydrogen Car Introduction

Introduction South Korea is one of the "tigers" of Southeast Asia. It has embraced capitalism and economic growth as has o...

U.S. Civil War and Reasons for the South's Loss

that served as the primary reason that numerous white Americans were able to participate in other interests and occupations withou...

Flextronics and Strategy

as useful for some foreign students, as there is a link to translate the page into a range of languages. The resource...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

South African Air Cargo Company Intranet Implementation

In ten pages intranet implementation is examined in terms of effectiveness in a case study of South African Air Cargo Company. Ni...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Enterprise Rent-A-Car And Costco Wholesale

at each company began their careers in very low positions at a store or location. Although the information provided does not dis...

Supply Chain Management - Bayer Corp. & Dell Inc.

improve their customer service while reducing supply chain management costs. They achieved these specific goals within two years, ...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

New York Life Insurance Company

market, one market that has avoided this, so the strategy suggested in expansion into China, whewre there is a different economic ...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...