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Essays 151 - 180

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

Marks and Spencer Type Store Marketing Plan

less bureaucratic and flatter, it is interesting that the first attempt at this, in 1999 was not a success. At the time the compan...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

A Comparison of British and German Practices of Corporate Governance

looking at two countries in the EU; the United Kingdom (UK) and Germany, these differences may be appreciated. To consider this we...

Plan for Starting a New British Supermarket Chain

the businesses launched a marketing manager will need to be recruited. The organization will seek to benefit from a positive corpo...

London Tourism Improvements

In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tou...

Multiplex Market Analysis

In six pages the UK multiplex cinema development is considered and includes supply and demand mismatches, incorrect market reading...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

PEST and SWOT Analyses of Starbucks Corporation

but it is the first of the type to be seen in the US in this type of format. The innovation was unique, and the concept was formed...

Wine Industry in Bulgaria

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

United Kingdom's Economy and Liquidity Retention

by way of charging interest in the loan of their funds whereas the borrowers are seeking to used the funds for their own reasons. ...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...

Men's Clothing Market in the United Kingdom

In five pages this paper examines the UK menswear industry in an overview of structure, trends, and the size of the market with fu...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

Financial Market Regulation

In thirteen pages this paper discusses the financial markets of the UK in an assessment of statutory regulation and self regulatio...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics

advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...

A College in Central New York

The Finger Lakes region in New York is absolutely beautiful and this is the home of Syracuse University. The university is known f...

Great Britain's Supermarkets and the Effects of Products That Are Environmentally Friendly

modified organisms (GMOs) (23). This example suggests that the farmers who sell to stores in the UK ought to understand the end...

AI's History

In seven pages this paper discusses the history of UK's artificial intelligence and its uses. Seven sources are listed in the bib...