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Essays 661 - 690

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Explaining Utility Maximization with the Use of Indifference Curves

link between the value of labor input and price of a good (Marx, 1999). The problem with this approach is the way in which it as s...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Why Engineers Should Not Design Products for the ‘Average’ Consumer

characteristics. They will include will be made up of strong heavy ruby players, large sumo wrestlers, short and very light weight...

Bone Density And Dieting: Consumers

who denies it is by conducting a bone density test.12 Oftentimes people are bound by a motivational force greater than thei...

Implications Of Implied Warranties In The Technology Sector

protect consumers from shoddy workmanship and defective products. The small print on the back of a package or bottom of a service...

Two Part Tariffs and the Consumer Surplus

costs to find the optimal levels of sales. However, this may also be seen as losing some potential income at the cost of making mo...

Canadian Consumer Culture & the Environment

was not, as it had been during the Depression, a function of what the consumer could afford, bur rather what the then could find (...

E-Health: Policies And Procedures To Protect Consumer Confidentiality

which is where the AIDS population appears to lose its right to privacy. Schmidt (2005) notes that more currently, the Kennedy-Ka...

PATIENT SAFETY AND CONSUMER-DIRECTED HEALTH CARE

had pushed through legislation mandating mandatory medical error reporting (Hosford, 2008). Additionally, and perhaps more importa...

A STUDY IN CONSUMER SOAP

its more important to understand consumers needs and what they respond to before launching any kind of marketing campaign (or prod...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

CONSUMER PRICE INDEX AND PERSONAL IMPACT

those things that people need, but its not something that is a constant "must buy" scenario. But theres been an increase in the ap...

Bottled Versus Tap Water: Environmental Impact

transport. Moreover, it is a lesser threat than its plastic counterpart when reaching its final resting place in a local landfill...

INTERNET MARKETING AND CONSUMER BEHAVIOR

open the discussion, well first point out the differences between traditional marketing and that used for the Internet. Traditiona...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

Compare Contrast Medical Care Two Countries

Many countries across the world offer universal health care. This is especially prevalent in Europe, the UK, and UK possessions, e...

Addressing the Problem of Teenage Pregnancies in the UK

was 38.2 pregnancies per 1,000 women between the ages of 18 and 17 years. This is not evenly spread, with some areas having much h...

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...