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Essays 361 - 390

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Marketing Mix of United Kingdom's Royal Mail

the consumers. An alterative paradigm of liberalisation has also been proposed, and when looking at postal services in terms of th...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

Supermarket Industry in the UK

offers and provide convince, but this has also resulted in a decline in town centers and smaller operators, and as such may be arg...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

Stock Markets During Times of War

FTSE 350 all show similar trends over the same period (Financial Times, 2004). Figure 1; FTSE All Share Index 1994 - 2004 (Fina...

Marks and Spencer Type Store Marketing Plan

less bureaucratic and flatter, it is interesting that the first attempt at this, in 1999 was not a success. At the time the compan...

United Kingdom Toothpaste Market Segmentation

of segmentation. The market for oral hygiene was ? 601.5 million in 2002, toothpaste made up 56% of this figure (Euromonitor, 200...

REITs and BIDs

to go to the local authority and allow the local trades people to tax themselves and then use these resources as the funding neede...

Information Techology Outsourcing Trends

Outsourcing is becoming more and more prevalent. The purpose of outsourcing is to achieve optimum results for the functions that a...

United Kingdom's Internal Labor Market

labour, but does have do some similarities, however it appears to depart from the central market in behaviour characteristics. The...

Student Case Study on Dentyl pH and Fresh Breath

2003). The company with the largest market share is GlaxoSmithKline Plc who claim nearly 29% of the market, Colgate-Palmolive ar...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

UK Ice Cream Market Analysis

likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

Men's Clothing Market in the United Kingdom

In five pages this paper examines the UK menswear industry in an overview of structure, trends, and the size of the market with fu...

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics

advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Multiplex Market Analysis

In six pages the UK multiplex cinema development is considered and includes supply and demand mismatches, incorrect market reading...