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Essays 1651 - 1680

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

State Differences Scope of APRNs

Advanced Practice Registered Nurses (APRN) are licensed registered nurses (RNs) who have advanced graduate degree education. They ...

The Welfare States in the UK

crime rates were rising and inflation was rife (Slack, 1990). The main aims were to reduce the extreme levels of poverty, but many...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Creative Job Hunting

local area. Those individuals purchasing the homes and public buildings are those with the financial means not only to purchase t...

Marketing Plan for Blue Breeze Wind Park

will loo at entering the current market with the ability to provide market demands that are not currently provided by other suppli...

Hedge Funds

leverage the fund, while this may occur, it is severely limited. These restrictions are not in place with a hedge fund, the only r...

ICT Segments in the Middle East

all aspects of ICT but some may be seen more in demand at different stages of ICT development. The development of ICT requires t...

Bio-fuels; An Economic Perspective

industry may be seen as an oligopoly with the concerted effort of suppliers to work in order to control the supply The need for ...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Starbucks in Asia

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

Capital Raising Options for BT

borrowing usually occurs in order to enrich a company and take advantage of opportunities to create more value for shareholders (N...

Mergers, Acquisitions and Strategic Alliances

this, the companies need to consider the potential benefits and the way they may be realised along with the potential disadvantage...

The Merger between Thomas Cook and MyTravel

well as the acquisition of Safeway by Morrison to create a national supermarket chain. In recent months a merger that has ...

Pure Play Internet Banks; Can they Create Value?

in the way that the customers see the bank, if they value the bank services more than other banks loyalty maybe increased and over...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Total Quality Management - Three Cases

basis for their own self-assessments that are prepared for the Inspector General each year (International Public Management Networ...

HRM and at BMW’s Mini Cooper Operations in the UK

impacted negatively with the backtracking on policies and employment relations reached an all time low. There was a change of st...

The Experiences of Women Asylum Seekers in the UK; Interview Results

knowledge of the system they would have to deal with once they entered the UK, and in some cases it appeared they did not even hav...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Nestle and Wyeth; Research Proposal

always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Women Asylum Seekers and the Welfare State in the UK; Research Methodology

and the scenario and has the aim of developing that knowledge and proposition that can then be used for further research (Yin, 199...

Student Posed Economics Questions

In eight pages diminishing returns, pricing, monopoly, inflation calculation, GDP calculation, and market's macro influences are c...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...