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Essays 1381 - 1410

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

The Credit Crunch; A Research Proposal

There is no question that the UK is in a recession and that there is a credit crunch. The causes of the credit crunch have receive...

Purpose Of Business Research And Research Proposal

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

COMPARING CONSUMER SPENDING IN THE US AND ATLANTA DISTRICT FEDS

poor retail results (Sixth District). Tourism-related spending was also weak, though theme park attendance and cruise bookings wer...

The Telecommunications Industry An Overview

carriers who provide total packages, e.g., Internet service, television cable service, high speed Internet service. Consider the f...

Does Widespread Age Discrimination Exist in the UK

the media this was part of the BBCs attempt to attract younger audiences, this was followed by a spate of other departures, associ...

Issues in HRM - The Work Life Balance and Issues of Fairness

employers are obliged to comply for all of their employees and protect employees rights; reducing pressure from employers for empl...

Environmental Risk Management In the Construction Industry and the Role of the Project Manager

in 2005. Prior to this only 10% of electrical waste was recycled, this legislation makes manufacturers responsible of goods throug...

A Case Study Concerning the Move to Electronic Patient Records

The aim is to change the NHS culture to an information culture that will maximise recourses through an appropriate infrastructure....

Managing the Supply Chain in the Retail Grocery sector

there are just three levels of activities relative to supply chain management. Strategic activities emphasize optimizing networks ...

Army Supply Chain Efficiency

a new area initiates "automatic" supply chain activities that will ensure that the end customer (the soldier) has the supplies and...

Workforce and Compensation Trends

in all developed nations. In summary workforce trends are identified as increasing diversity, sustainability, competing globally ...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Systematic Learning And Development

case - programs or activities that increase employee knowledge and skills. Still, these other countries may have an advantage by u...

The Economy of the City of Birmingham, UK

this has changed; the general movement in many manufacturing industries has been to shift production to lower coat areas, usually ...

The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

Assessment of the UK Supermarket Industry

appear to be mainly at the cost of the small independent stores that cannot compete, the increase market share is also aided by th...

Learning Theory Applied to a Government Department

the need to learn to develop and respond may not be seen as new, this dates back to ideas such as Sun Tzu and Confucius (Thompson,...

Business Ethics Article Review

on the use of existing information to determine a framework of 16 criteria that may be used by small to medium sized businesses wh...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Managing Logistics at Tesco

movement, such as the fast moving goods. There is a general recognition that the management of supply chains tends to focus on t...

The Trucking Industry in the UK

noted to between 2005 in 2006 there was an increase in the level of revenues and by British hauliers (Harris, 2008). Overall sinc...

How Tesco Compete

was perceived as giving the customer something back was a potential source of competitive advantage. The aim of the scheme...

HSBC Human Resource Management

2007). The strategies used to enhance the employment relationship and add value are divergent. This process starts with th...

Problems in Communication

iPhone as a result of a new app I had downloaded. This appears to be an easy conversation, but it did not go smoothly. The first...

Analysis of Jaguar's Web Site

class autos in 1936 and in l935, the owners changed the name of their car to the SS Jaguar (Wilkinson, 2009). After the war, the n...

Marks and Spencer 4 V’s and Operational Layout

amount of stock that is held indicates that there is the desire for a high level of sales. There are other indicators, with a larg...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...