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Essays 181 - 210

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

The Marketing of Innocent Smoothies

separately. 2. Question 1; Environmental Trends and Opportunity It may be argued that the product they developed fitted in well ...

Takeovers in the UK

save HBOS, the government had already indicated it would not allow a bank to fail, having previously nationalised Bradford and Bin...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

United Kingdom and Evidence That is Illegally Obtained

of the case. Mirfield (1998) in fact focuses on the topic of pretrial evidence and warns about improperly obtained evidence. Altho...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Minority Shareholders' Rights and UK Law

This paper examines the limitations and rights of minority shareholders in the UK. This ten page paper has nine sources listed in...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Mistakes in United Kingdom's Common Law

the case given that this is a matter of common mistake (McKendrick, 2000). In this case the agreement can be seen as fulfilling t...

Issues of Higher Education in the UK

collages of further education that take children on at sixteen in offer these in place of A or AS levels there still funding probl...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Europe and America: Political Structure, Government, and the Internet

to say that conservatives generally prefer the status quo, and look at the past with longing, while liberals work for change, beli...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Low Class Workers in America and Elsewhere

level, even working very long hours. They may have benefits, depending on the company, but they may depend on public transportatio...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

X- AND Y-THEORY AND LOGISTICS

empowerment and the taking of responsibility. Though it might seem as though these two are at the opposite end of the spectrum, le...

American Corporations: Rising Concerns Over Ethics

occurs, the domino effect that follows can be completely ruinous to those who are within the path of consequences, otherwise known...

Enterprise Wide Risk Management

confidence. Enterprise wide risk management is part of a common trend where there is a movement away from risk management that is ...

Creativity in Staging and Managing a Food and Wine Festival

relationship can then be leveraged in the design and management of subsequent events. The Edinburgh Festival is one example, there...

Benefits of Performance Appraisal, Diversity Management and Employee Participation in a Troubled Firm

for customized development planning" (Morical, 1999; 43). In applying to his to a practical scenario we can see how it can as true...

Kurt Lewin: Understanding How To Lead Change

throughout the entire process of change if that process was going to be effective. The notion of change at any level is notorious...