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Essays 181 - 210

United Kingdom's W.H. Smith Company

The interesting acquisition were those that sought to give the company a new distribution channel in areas they already services, ...

Marketing and the British Police Force

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

Websites and Marketing

The competitive advantage of the site is not immediately apparent, as the site looks easy to use. In looking at some sections ther...

Contract Law Mistakes and Fraudulent Misrepresentation Case Study

Partridge v Crittenden [1968] 1 WLR 1204 will apply, and as such the advertisement is only an invitation to treat, as offering for...

United Kingdom and Evidence That is Illegally Obtained

of the case. Mirfield (1998) in fact focuses on the topic of pretrial evidence and warns about improperly obtained evidence. Altho...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Low Class Workers in America and Elsewhere

level, even working very long hours. They may have benefits, depending on the company, but they may depend on public transportatio...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Europe and America: Political Structure, Government, and the Internet

to say that conservatives generally prefer the status quo, and look at the past with longing, while liberals work for change, beli...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Minority Shareholders' Rights and UK Law

This paper examines the limitations and rights of minority shareholders in the UK. This ten page paper has nine sources listed in...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Issues of Higher Education in the UK

collages of further education that take children on at sixteen in offer these in place of A or AS levels there still funding probl...

Mistakes in United Kingdom's Common Law

the case given that this is a matter of common mistake (McKendrick, 2000). In this case the agreement can be seen as fulfilling t...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

X- AND Y-THEORY AND LOGISTICS

empowerment and the taking of responsibility. Though it might seem as though these two are at the opposite end of the spectrum, le...

American Corporations: Rising Concerns Over Ethics

occurs, the domino effect that follows can be completely ruinous to those who are within the path of consequences, otherwise known...

Enterprise Wide Risk Management

confidence. Enterprise wide risk management is part of a common trend where there is a movement away from risk management that is ...

Kurt Lewin: Understanding How To Lead Change

throughout the entire process of change if that process was going to be effective. The notion of change at any level is notorious...

"The Autobiography Of Benjamin Franklin" - Leadership

a pertinent example of Franklins (1996) fundamental attitude for meeting a challenge. Hard work, he contended, was the lifeblood ...

Influences on Management Functions in McDonalds

corporate level, but also a store level, when planning the staffing rotas. Internal influences may come from individual employees ...