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Essays 841 - 870

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Ultimate Value Question and Axiology

and could more readily be understood by establishing a "pattern of behaviors" measurement scale that stood alone or was supplement...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Is Net Present Value a Superior Appraisal Technique?

In a paper consisting of eight pages the methods of appraising a potential investment's value such as Payback, cost benefit ratio,...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Assessing the Value of Literature

This paper addresses various techniques for determining the true value of literature. The author uses Bradbury's, Fahrenheit 451 ...

Theory of Value and Adam Smith

In this paper consisting of seven pages the conflict within Smith's Theory of Value that is in stark contrast to the idealism of h...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Levi Strauss, Northwest Airlines And Values

This research report focuses on values to emanate from these firms. The relevance of having values and its alliance with a firm's ...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Project Management and the Value of Communication

project management as a rote process, considering only the most quantifiable assessments of process efficiency. This, however, is ...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

The Value of the Coalition Model in Loyalty Schemes

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

The Approach of Multinational Corporations to the Ethical and Social Responsibilities

and ethical responsibilities due to their position of influence; they are able to influence markets, suppliers and in some cases m...

The Basic Elements of Labor Economics

the Y axis shows the price and the X axis the level of demand, this would result in a downward sloping line. When considering the ...

Assessing an Investment using a Discounted Cash Flow Method

for the different years are added together there is a present value for the investment. This can be used to assess the value of th...

Calculating Future and Present Values of Investments

they will be able to invest in to gain a return so it will be $1,000 plus the interest. The concept of the time value of money is...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

An Example of Investment Appraisal Using NPV

Net present value is a method used to compare and contrast different potential investments. The process discount future net cash ...

Mind Maps - Deciphering Values

In a paper of five pages, the writer looks at mental maps of values. Personal values are analyzed in a critical reflection. Paper ...