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Essays 631 - 660

1997 Management Review Article 'The Empowerment Gap Hype versus Reality' Reviewed

In five pages this article and the author's purpose are reviewed with future research suggestions also offered. One source is cit...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

'A Family Supper' by Kazuo Ishiguro

equivalent of playing Russian roulette, was popular in Japan, but his mother always refused to eat fugu, but decided to do so rath...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Global Poor and Rich Gap is Growing Wider

the hope must be that it is not too little too late. British Children and Poverty Davies (1998) wrote an essay for New Statesman...

Issues on Feminism

causes of unemployment may be the advent of the minimum wage law, inasmuch as minimum wage increases have caused pay scales to cha...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Income Disparity Throughout the World

Is the trend toward globalization leaving more and more poor workers in its wake? According to the Stopler-Samuelson theory, the a...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Old Navy and The Gap

Founded in 1969, the company went to the stock exchanges in 1976, issuing 1.2 million shares. The company philosophy is shown the ...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Gender Gap and Women in Business

beer commercials with the husbands drinking beer in a bar while the wives dutifully stay home taking care of the children and the ...

How the U.S. Government is Bridging the 'Digital Divide' Gap

those who do not (Henderson, 2002). However, the meaning is larger than this Henderson (2002), describes this as the difference be...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Formation and Discovery of The Cumberland Gap

In four pages this report of the natural passage at the convergence of Virginia, Kentucky, and Tennessee known as the Cumberland G...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Learning Teams' Implementation Position Paper

and make recommendations from their findings. Introduction According to Gibbons (1999), "The Chinese character for learning is ac...

'Gender Gap' and Politics

In five pages this paper argues that where politics are concerned, there is indeed a visible gap between men and women with party ...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Eating Disorders and Gender

In eleven pages this paper discusses bulimia and anorexia nervosa eating disorders in terms of the gender gaps that exists between...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

The Influences and Marketing of Nordstrom

facilitate automated ordering. Technology has also facilitated a presence on the Internet is also supportive of the marketing effo...