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Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Typology Theories and Studies on Tourism Motivation

also inclusive environments (Lew, 1987). The nature human interface also has separate subdivisions, such as the observational site...

Research in Tourism and Literature Revisited

Two specific research studies are evaluated in this eleven page paper. Research methodologies are delineated and the relative str...

Tourism and Turkey

the south and the Black Sea is to the north (CIA, 2005). The majority of the country is geographically in Asia, where, to the east...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Post 911 US Tourism Industry

closed its doors and stranded many of its passengers and aircrew literally in mid-trip, before the airports even reopened. When a...

History and Evolution of Mass Tourism

eliminate tourism in regions but as soon as that is resolved, the travelers return. Mass tourism is far more organized today tha...

Red Tide: Impact Upon Mammals, Humans And Tourism

to the oceans environment due to red tide is something that affects each and every aspect of Alaskas waters, with particular empha...

British Virgin Islands Tourism 2004 - 2005

the use of quantitative data taken the British Virgin Islands Governments web site where different economic statistics are present...

Tourism Industry of Switzerland

In seven pages this paper examines Switzerland's massive tourist industry and the government ecological policies that control it. ...

Developing a Career as a Tourism Director

As business prepares for the 21st century, a sense of "been there, done that" pervades a great deal of the most recent management ...

Istanbul's Tourism Characteristics

In forty one pages this literature review of Istanbul as a tourist destination is discussed with a SWOT analysis included. Twenty...

Increasing Tourist to Uganda

and Lane, 2004, Harris et al, 2002). These are all aspects that need to be considered in the tourism industry in Uganda is to be i...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Efficient Market Hypothesis and the Stock Market

for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are left to...

Travel Industry and Marketing's Macro Environmental Elements

In seven pages this paper discusses how the travel industry achieves marketplace differentiation and how competition is influenced...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Market Demand Forecasting and Marketing Simulation I

worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have be...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...