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Essays 91 - 120

Commerce and Culture

the rebound of the national economy. They did, and with telling results. As Korean citizens curtailed their international ...

Tourism's Political Aspects

and parcel of continuing education. In grade school, students learn about history and geography, but it is only when they grow up ...

Chinese Tourism's Growing Global Trends

United States. Essentially, any area in the world is now a potential destination for the Chinese tourist. Chen (2003) re...

International Communications and Tourism's Power

In fifteen pages this paper discusses the role tourism plays in the development of international communications. Fourteen sources...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics

advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

Market Plan for Kent's Organic Food

careful consideration of the approach and the media to be used needs to be provided. 2. The Approach The development of an...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

Supermarket Industry in the UK

offers and provide convince, but this has also resulted in a decline in town centers and smaller operators, and as such may be arg...

PEST and SWOT Analyses of Starbucks Corporation

but it is the first of the type to be seen in the US in this type of format. The innovation was unique, and the concept was formed...

Wine Industry in Bulgaria

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Work Patterns and Labor Market Changes in the UK Over the Next Ten Years

New directives and increased openness mean that there is a free movement of labour within the European Union, whilst the pace of c...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

United Kingdom's Economy and Liquidity Retention

by way of charging interest in the loan of their funds whereas the borrowers are seeking to used the funds for their own reasons. ...