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Essays 331 - 360

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

Li & Fung (Trading) Ltd

from international buyers is not easy, the suppliers have to let the buyers know that they are there, For large suppliers there ma...

Expanding to China

centuries, always one of the worlds most impressive civilizations and cultures known for "outpacing the rest of the world in the a...

Futura Case Study

The economic future is one of the aspects that many commentators believe that they already know with some level of confidence. The...

Toyoko Inns

will bring customers into the area which will use these other services. The initial pricing was above that of the ryokan owners an...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Computacore LTD Case Study

75% of the non contract and 80% of the contract work, this means that the company only receive 25% and 20% respectively, these nee...

Management and Communication Applied to Mott, Inc.

Chubb Group 39 Keeping the Customer 44 Corporate Culture 47 CHAPTER 3: HISTORICAL PERSPECTIVES 49 Early Business-Changing Innovat...

Lawrence Sports Inc.; Executive Summary

more liquidity within the company. A range of potential reactions have been considered; * To do nothing. The company can carry on ...

GM Powertrain Harvard Case Study

inherited a bad situation. Kristi Gebhardt, manufacturing engineer and production supervisor: reported new cells were more efficie...

Case Study on Mary Kay

earned on the sales made by other agents. There appears to be a high level of motivation on the part of new agents is to gain recr...

The Case of 'On the Go'; HRM in a Fast Food Restaurant

had been in the family for many years. There was a very stable culture where the majority of the staff were long term employees an...

Celulosa Arauco: Forward Integration Or Horizontal Expansion

out of the 183 million tons produced worldwide. There were still some smaller paper manufacturers that continued to purchase the p...

New England Telephone Company and Paul Cronin

In five pages this Harvard case study regarding a publicized case of the mid Eighties involving an AIDS afflicted employee who was...

Are Expensive Information Systems Worth It?

A case study analysis of Stratex is presented in twelve pages as the company struggles with deciding whether or not investing in e...

Case Study Analysis of Bateville Athletic Shoe Company

affordable, and attractive footwear in order to serve the needs of the community." While the mission statement is succinct, it rea...

Estelle Enterprises Case Study on Strategy Development

the contracts to supply the western countries, they are now seeking to break the exclusivity that Estelle hold. This would mean th...

Analyzing Firing the Chairman of a Boston Company Case Study

a way to save face. In fact, the company wants him to leave and the Chairmans opinion at this point is irrelevant. While there is...

Student Case Study on WOI Western Oceanography Instantiate Case Study

project is projected as taking part in four phases over a period of eight weeks. Mission Objectives The mission is convert the W...

Case Study Colleges Cut Budgets

This essay focuses on a case study entitled, "The new normal: Senior student affairs officers speak out about budget cutting." The...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

AccessLine Case Study

in terms of the risks to the company and investors. Preference shares are slightly different to ordinary shares. As with an...

Ethics for Business Research

to be research subjects; the difference was that in this case they were aware of the risks and the processes they would be subject...

Analysis of Diesel Clothing Company

unusual to find something listed in more than one column. Strengths: The company was named as the coolest clothing brand on the p...

Memorandum by Chemcor

In three pages a memorandum responding to the case study 'Modeling how their business really works prepares managers for sudden ch...

Student Submitted Case Study on the Digital Company

with tools such as the balanced score card. If there is the need to change adapt or upgrade the systems this may be a difficult ...

Case Study of Sazeh Consultants Engineering and Construction Company

there are a limited number of shareholders and as such a greater ability to focus in the longer term needs of the business. The ...

An Organizational Case Study of Arabia Petroleum Company

In eleven pages a fictional case study is proposed for this company and concentrates on departmental organization and how they can...

Case Study of China and Petroleum Company Franchising

numerous advantages of this kind of business arrangement for both the franchisee and franchisor (Wikipedia, 2005). For instance, t...