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Essays 301 - 330

Strategic Alliances; The Case of the ‘White Sands’ Joint Venture

use of those resources. The competences were complimentary. 2. Background Dow Chemicals is a US based company and Petroche...

Expansion Strategy Simulations

Another lesson was to take the long view in light of current and short-term needs. When conditions in Europe demanded that MM...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Sales Success Factors

is by carefully planning primary and secondary sales calls, developing a careful questioning strategy and preparing responses (May...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

SALES MANAGEMENT ISSUES: SALARIED VERSUS COMMISSION VERSUS BONUSES

more motivated, the younger individuals in this particular group tend to be more motivated (p. 3). The reason, apparently, is beca...

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

Companies Based in America and Child Abuse

number one, they can, and number two that the children are easier to control that adults. There are no unions, and the children an...

Europe's Toys 'R Us Performance

R Us was in full force, its labor practices were questioned once European stores opened. In 1996, trade unions in the region had r...

Sales Forces and Internet Effects

In seven pages the impact of ecommerce or Internet sales on a physical sales force is evaluated with the inclusion of relevant sta...

Sales and Their Importance

In ten pages this paper discusses sales and their importance in a consideration of selling approaches, body language, 'feel felt f...

Financial Analysis of Internet Based Real Networks Company

In five pages student posed questions are applied to an examination of Real Networks' performance and includes such topics as per ...

The Beverage Market and Coca-Cola

made up of a large range of drink, and the general classification includes all drinks from tap water and non alcoholic beverages, ...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Globalization and Its Effects on the American Economy

out to be international "bad boys" seeking out poor, uneducated people to exploit beyond all belief. Rather, they seek to minimiz...

LETTERS OF COMPLAINT: UNITED STATES AND JAPAN

First the American version, which was written to the companys president, Mr. John Johnson. Dear Mr. Johnson, Im...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Toy Companies Background Information

the current CEO is Andy Bailen and the head office is located at 200 Toy Lane, Blairs, VA 24527. The company does not give details...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

ERP Risks

this, in the US there are dollars and in the UK there is sterling, Dealing with this for the individual customers simply a matter ...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

Analysis and Observation of Sales Training

his own home at 3:30 P.M. and involved three young males who each had little or no sales experience. II. Objective View: The Clas...

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives...