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Essays 1471 - 1500

Issues For Salespersons - Persuasion, Manipulation, Ethics

the person to do what is right for themselves (Sager, 2009). With persuasion, the decision is clearly left to the consumer and the...

Edmondson's "BMW's Dream Factory" - Examination

Individuals from all strata of the corporation work elbow to elbow, creating informal networks where they can hatch even the most ...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Burt's Bees

favorable financial terms, end users interests lay in the product. Being close to the end user provided valuable product and cust...

Cocoa's Sustainability

was prohibitively expensive because of high import tariffs on cocoa beans, and only the truly wealthy could afford to buy it. Joh...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Changing a Fragmented Firm into a Unified Company

This 18 page paper considers the case of a company that has made many acquisitions, but allowed all the acquired companies to carr...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

Management Models of Baumol, Marris and Williamson

Williamson developed an agency model, the basis of the model was economic theory, markets were seen as medium where efficient exch...

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL

itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising sec...

Microsoft Financial Performance

However, revenues do not necessarily lead to profits. Unless a firm is making profits it is unlikely to survive in the long term. ...

The Six Sigma of Leadership and Motivation: A Case Study on the Management Approach of General Electric

CEOs of other companies; culture and people were common themes mentioned by each. Sixteen individuals participated in a sur...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Using a Chart in an Article

January 2007 and November 2008 and looks at the year on year percentage change in the level of the retail sales. When...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Baumol's Management Model

are following their own goals they may support the growth of profit, but there may be variance in the way that they support profit...

Does an Economic Crisis Hurt the Entertainment and Sports Industries?

it seemed, the United States was plunged into the worst economic crisis since the Great Depression. For the entertainment and spo...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

Economic Forecast 2009

As of December 12, 2008, some current economic indicators are as illustrated in the table below: Indicator Value Inflation % 3.66 ...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Supply Chain Management at Apple

supply chain as a crucial part of operations, and will invest in order to protect the requirements of the firm, where possible the...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Challenges for Online Merchants

E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping...

Oil and Gas Exploration

This paper discusses a company that view themselves as explorers and they do explore for oil, gas, and liquid gas from sand. The p...

Tobacco Sales Ban in Pharmacies

This research paper focuses on the current trend in pharmacy policy to abandon the sale of tobacco products. The writer starts by ...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...