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Essays 301 - 330

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

CRASH, THE MOVIE AND SOCIAL THEORIES

Cameron, still doesnt shoot, even when Cameron has his buddy on the ground and is kicking him. Ultimately, one of the carjackers (...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Aviation Safety and the Responsibility of the Government

This creates a highly competitive industry as airliners are increasingly more expensive to replace and the number of additional ai...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Film and Communication Theory

instance), and externally (how the cinematic techniques used communicate with one another, and with the audience, to convey some t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Culture and its Relation to Aviation Disasters

867 Humans, by their very nature, are not infallible....

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Everyday Life 'Masks'

win. Finally, the student concludes: " Once the game is over, the game face mask is lifted and its back to the normal mask." In ma...

Justice and Epiphanies

ignited in their minds the light of an epiphany of understanding. A 2005 film which won wide acclaim, Crash, largely concerns ho...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Michael Lewis' Liar's Poker

bullies, throwing their weight around and creating underhanded backroom deals. This happens to Lewis one too many times and in the...

Speech on Using Seat Belts

age between 3 and 33 (2002 Top Causes of Death by Age Groups, 2003). At 35 and through the age of 64, cancer moves into the lead ...

January 2000 Alaska Airlines Flight 261 Crash

the planes horizontal stabilizer trim shortly before the crash and had been diverted to from its initial destination of San Franci...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Air Crash Disasters

management of risk itself takes place in several stages. The first need to be the identification and assessment of the potential r...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Supermarket Project Case Study

target demographic and the running costs could increased substantially where there is a very low rate of unemployment and labour c...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...