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Essays 511 - 540

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Designing and Managing Change in a Small Company to Increase Communication and Flexibility

the business growing and the rate of growth as well as the need for professional input means a single manager to co-ordinate all t...

Expanding to Kuwait

are "cement, shipbuilding and repair, desalination, food processing, construction materials" (Kuwait, 2006). The population is 2....

'Green Business' and The Bay Area Green Business Program

to work with small and medium-sized businesses - auto repair, printing/graphic arts, and wineries. Small operators do not have de...

Bank Problems in the Credit Crunch; Poor Performing Loans

that this provides. This has been seen in the past in different scenarios and different proportions on other economic difficulties...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Business Questions

firm are answerable only the shareholders. Individually shareholders may have little power, although large shareholder may exert s...

Radaszewski v. Telecom Corp.

that the insurance company would be managed well so that it would be able to pay claims against Contrux. The entire insurance ind...

BUSINESS TOOL TEMPLATES: AN ANALYSIS

also useful for the health care plans that are bidding on the business - it lets them know who the competition is, and where they ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Business Intelligence

there is business intelligence that may be utilized outside of the realm of the computer, much of business intelligence is compute...

B2C and B2B Model Differences

to be given good information, but when it comes to B to B, there are things that the business owners are expected to know. There i...

Business Success and Marketing Tools

that name, the brand had been fatally damaged by the images splashed across the worlds media of the ferry on its side which had co...

Taiwan, Business Culture, and Business Etiquette

of connections. Other Asian societies can be far less forgiving than the Taiwanese when dealing with foreigners, particular...

Doing Business in Russia

even less access to any goods and services other than those of the traditional culture. A class dichotomy quickly developed...

Ethics, Law, and Regulation

more regimented a country is, it seems, the more thought is invested into the consideration of how to structure e-businesses so th...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Evolution of the Business Organization

of the colonies and increasing standards of living were attributed in part to the increased ability to produce more than ever befo...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

JUST BUSINESS CHRISTIAN ETHICS - A REVIEW

in other words, seeks to be a type of "What Would Jesus Do" endeavor for typical problems faced by the typical owner or manager....

e-Business

they conduct their business via computers and the Internet. Hedlund (2008) explains that an e-business must be involved in the sa...

Sustainability Strategy at Wal-Mart

the companys own bottom line. For example, a short-term goal in logistics has been the target to obtain a 25% increase in fuel eff...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Why Do Companies Failed to Make Accurate Capital Investment Decisions?

the back of envelope it would be unsurprising that the results will be lacking. However, it is not a problem that is associated on...