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Economic Theory in News Articles

offshore companies (Klie, 2012, p15). The legislation proposes measures to deter companies from pursuing offshoring arrangements b...

How to Tell Your Boss About Defects

year. The big Firestone tire scandal eventually killed 271 people. The company knew there was a problem in 1998 and did nothing ab...

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

well-known brands (Majerol, 2011). Nor is that all - the movie "Up in the Air" features George Cloonys character staying at Hilton...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Innovations and Problems of the Credit Card Industry

In twenty six pages this research paper considers the U.S. credit card industry in an examination of its innovations such as 'smar...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Women and Consumer Behavior

A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Contemporary Consumer Marketing

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

Manufacturing and Activity Based Costing

In this paper consisting of nine pages the effects of activity based costing in terms of a distribution system are observed from t...

Bringing the Gap That Exists in Pharmacy Communications

In eight pages the communications problems between consumers and pharmacists are discussed in this report that considers how this ...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Consumer Protection Responsibility and Jack in the Box

In six pages this paper applies Kantian philosophy to Jack in the Box in this examination of consumer protection issues and the fe...

Sponsorship of Corporate Golf Tournaments

In eight pages the practice of corporations sponsoring golf tournaments is examined in terms of who receives the greater benefits,...