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Essays 1231 - 1260

Consumers and the Effects of Price Discrimination

deal a person finds themselves on will determine whether he or she thinks price discrimination is a good or a bad thing. Certainl...

Healthcare Industry and Organizational Behavior

In thirty pages this paper discusses the organizational structural impact upon the healthcare industry's dramatic transformation i...

IBM v. Mac

In five pages this paper contrasts and compares IBM and Mac in terms of sales, consumer preferences, and considers the long runnin...

Money Supply in the U.S. and Annualized Growth Rate

often, it is the theoretical outcomes compared to the actual that provide the greatest level of useful and predictive information....

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Buying a Car, Transmittal Letters, and Business Writing

start writing is to list everything that needs to be relayed to the person being addressed, then sort that information into groups...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Internet Advertising and Economics

income. Products, such as cleaning supplies and cooking utensils, had a distinct target audience in the at-home wife whose only d...

How Warner Bros. Uses the Web as Discussed in Billboard Magazine

in order to broadcast these artists over the Internet. Warner Bros. Inc. was quick to recognize a prime opportunity by coming abo...

Consumer Purchasing and Motivational Theories

In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Consumer Debts and Chapter 7 Bankruptcy

In a paper consisting of fifteen pages Chapter 7 consumer debt bankruptcy are examined in this comprehensive overview that also di...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Public Citizen and Ralph Nader

In eighteen pages this paper considers Ralph Nader's consumer activism and discusses his late 1960s' founding of the Public Citize...

A Fashion Paper

program needs to be matched with the commercial campaign. In other words, the fashion commercial needs to get to its targeted aud...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Analysis of Elf Aquitaine and Total Fina Merge

In ten pages this merger and the reaction to it are examined from various industry and consumer perspectives. Seven sources are l...

Forms of Resistance

resistance. The National Labor Relations Act is a very important legislation with regard to labor relations. In fact, it is cons...

Recession of 1990 and 1991 and Its Impact Upon Monetary Policy

In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Consumers and the Use of TV

have so many options that there is something available at every hour. Indeed, consumer television viewing habits have changed qui...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

A Case of Misrepresentation under Australian Law

if the misrepresentation was material to the contract, and whether it was meant to be an inducement to the contract, it also needs...

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

Potential Impact of Macro Environmental Factors on Starbucks

as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...

Generational Cohorts in the UAE

By 2008 there were 1.508 main line connections in use, but the proliferation has been hindered in many areas as a result of the to...

QUALITY AND DEMAND

The result for SK Shanghai was, of course, a better and stronger face in the marketplace, which, of course, attracted consumers. B...

Reducing and Ultimately Eliminating Pollution

Pollution threatens the worlds environment on all fronts. It arises, of course, from the lifestyle choices that we make...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...