YOU WERE LOOKING FOR :United Airlines Marketing Audit
Essays 1111 - 1140
pace of the increase. The current low rates are a reflection of the economic climate, where the Federal reserve has a very low bas...
with other firm is the same, and in different industries, to compare performance results. The use of auditors has been und...
2007). After analyzing the costs and markets, the authors came to the conclusion that there was more of a monopoly effect in the a...
(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The b...
of satisfaction with ones work" (Wademan, 2005; p. 24). These lessons later helped him to create the foundations of the corporate...
to measure the extent of the variables impact through a more experimental mode. Descriptive designs are also described as...
a date of expiration for the seats (once the airline flies, if a seat is empty, it stays empty). Furthermore, capacity is fixed in...
interestingly permission was later granted to the subsidiary airline of MAS; Firefly. This indicates that there is a degree of bia...
formed as a result of the emissions (CAA, 2009). The fuels used by aircraft is the main problems. Aviation fuel is made up mostl...
In fourteen pages airline disasters are examined through a discussion of possible causes, training procedures, industry regulation...
In five pages the Fair Labor Standards Act and Employment at Will are considered within the context of the cases Donovan c. Transw...
In five pages Vroom's model of expectancy is applied to Southwest Airlines in a discussion of its successful employee motivation. ...
In five pages the environmental impact as well as the attempts of the airline industry to lessen the negative effects of de-icing ...
15 pages and 22 sources. This paper relates the process of airline deregulation, especially as it relates to the air cargo indust...
In ten pages public perception and impacts to the economy generated by the Commercial Airline Deregulation of 1978 are examined. ...
In four pages the 1995 book Hard Landing by Thomas Petzinger is reviewed with the focus being airline industry problems along with...
In ten pages ASRS airline safety tracking and reporting of NASA and the FAA are discusses in an analysis of problems reported by a...
In five pages this paper discusses changes within the airline industry that are liable to take place in the near future. Eleven s...
In seven pages this paper discusses how the airline industry has been affected by a military pilot reduction with a consideration ...
as seen with the PPS Club (Singapore Airlines, 2010). The firm was also the first airline to take delivery and fly the Airbus A38...
flying longer than they rightfully should have (Mutzabaugh, 2004). In a free market scenario, the critics contend, government bail...
that is a major competitor is a very strong position in order to potentially gian the first mover advantage, which would undermine...
(Southwest Airlines Co., 2009a). Southwest acquired Morris Air in 1993. This gave Southwest an opening in the Pacific Northwest...
a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...
the use of dynamic pricing. This is a pricing system that is designed to maximise revenues and seat sales. The marginal cost of ca...
delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...
the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...
remainder of the year (Blunk et al, 2006). Many believe it never really came back all the way before the current crisis hit (Blunk...
In eight pages the options Singapore International Airlines can pursue in order to attract greater numbers of business travelers a...
airline is not getting off the ground so to speak on its own. In fact, there have been allegations that the airline simply is not ...