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Essays 691 - 720

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Greek Shipping Industry and Capital Markets

In thirty five pages the various changes that have occurred within the Greek shipping industry are examined as they relate to the ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

United States and China Labor Markets

this, to relax its control, and to broaden its markets. A liberalized market, such as the United States has, allows for flu...

1998 Trends of the United States and Foreign Stock Markets

In five pages this paper examines the political and economic reasons for 1998 U.S. and foreign stock market trends. Nine sources ...

Present Business Status of UPS

could adversely affect the companys continued growth. ? The company has invested in electronic document delivery that is far mor...

Global Business Development of Honda Motor Company

In six pages this paper examines how Honda has developed in the United States in a consideration of its marketing strategies. Fiv...

Labor and Wage Impact of the North American Free Trade Agreement

In eight pages this paper examines the labor market and wage impact of NAFTA in the United States. Eight sources are cited in the...

UPS

of the economy. Significant downturn in the economy could adversely affect the companys continued growth. OPPORTUNITIES AND THRE...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

U.S. and Religion

the world. Moore shows that quite the opposite is true. The message sent by this author seems to have merit. Children grow up in ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Generational Cohorts in the UAE

By 2008 there were 1.508 main line connections in use, but the proliferation has been hindered in many areas as a result of the to...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...