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Essays 901 - 930

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Retail Industry

Companies need to understand their internal and external environments in order to develop strategies that will lead to a competiti...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

The Airline Industry - Effects of Deregulation from WW2 to Today

the Civil Aeronautics Board to keep the airline industry in stasis. Firstly, they were able to control which airlines could fly wh...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Culture and Structure

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

Assessment of the United Kingdom as an FDI Host Nations for R&D in Biotechnology

development facility. It is assumed that one country that the firm will not consider is Germany. The existing partnership is in th...

The Attractions and Risks Associated with United Kingdom As a Target for Foreign Direct Investment

The writer considers the position of a US firm considering undertaking FDI into the UK. The first part of the paper looks at why t...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

SOUTHWEST AIRLINES: VISION, MISSION AND OBJECTIVES ANALYSIS

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

The Relationship between Theory and Research

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

AIRLINE INDUSTRY AND INNOVATION PROCESS

are, for the most part, out of these companies control). As such, it makes sense to examine consumer behavior as it pertains to pu...

Airline Fuel Hedging - A Definition of Terms

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

Leadership Theory Applied to Tony Fernandes

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

A Quantitative Study of Airline Profitability and Fuel Hedging

paragraph helps the student provide an overview of the issue of fuel hedging. Hedging, as a generality, is a common investment tac...

Profitability and Hedging

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

Strategic Decision-Making at Virgin Blue

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

Jet Blue Airlines: A Case Analysis

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

United Church Of Canada And Christology

to defer to clergy as people in other churches (Stewart, 1983). These attitudes would be expected if one considers the three tradi...

Judicial Reasoning and the Views of Jerome Frank and Karl Llewellyn

In eight pages this paper examines the theoretical perspectives of persuasion, doctrine development and constitutionality as conce...

Analyses of 3 US Supreme Court Decisions

In nine pages United States v. Brockamp, Atherton v. FDIC, and O'Gilvie & O'Gilvie (minors) v United States and Kevin O'Gilvie...

UN Speech of Mikhail Gorbachev

In five pages Soviet President Gorbachev's 1988 speech delivered to the United Nations is analyzed....