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Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

NYC's Subway History

In eight pages this paper traces the subway system of New York City back to 1904 and considers its widespread impact as well as ef...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Australia and Reforming Public Management

In five pages this paper discusses the benefits received from Australia's efforts to reform public management. Nineteen sources a...

Paranormal Disproving

been keenly attentive to Gellers presupposition since he first became a celebrity, Geller is nothing more than a good magician who...

Case Study of TRW Nelson

dependably when customers are happy and continuing to buy. Similarly, control of receivables indicates that there will be only a ...

Policies of Birth Control in China

In eight pages the philosophical views of Pythagoras, Immanuel Kant, and John Stuart Mill are applied to an exploration of the bir...

Canada and Work Reform

This paper examines Canada's work reform efforts in seven pages with unions and management among the topics considered. Six sourc...

US Control and Annexation in Vietnam and the Philippines

In a paper consisting of six pages the efforts to control and annex the Philippines in the early twentieth century and Vietnam dur...

Harvard Business Case Study of Mobil USMandR

through a series of strategic meetings and analyses of aspects of the business and it resulted in the Balanced Scorecard. The fir...

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Ethical Conflict Regarding Nurse's Code and a Patient's 'Right to Die'

In eight pages this essay discusses efforts to reconcile euthanasia and the Nurse's Code in a consideration of the ethics nonmalef...

Successful Corporate Turnaround of Black and Decker

However, as the result of a number of business divestitures, total sales declined to $979 million from $1,008 million in 1998 (PRN...

Medical Use of Marijuana and California's Proposition 215

In a paper consisting of ten pages the inhumanity of denying marijuana for medical use in cancer, AIDS and paraplegic patients is ...

Chinese Female Immigrants

In a paper consisting of sixteen pages the generations of Chinese females who journeyed to America between the years of 1875 and 1...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Japanese Politics and the Issue of Administrative Reform

In a research paper consisting of six pages several opinions regarding the efforts of administrative reform in Japanese politics a...

Harvard Case Study 9 291 052 on Sunbeam Oster Company, Inc.

In twelve pages this Harvard case study featuring Sunbeam Oster Company Inc. is presented with its 1988 Chapter Eleven filing and ...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

MERCOSUR Anticipated Entrance of Chile

In a paper consisting of 10 pages Chile's efforts to enter the free trade association MERCOSUR, problems associated with this unde...