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Essays 1681 - 1710

Orange UK Mobile Telecommunications Company Flotation

In eight pages the 2001 flotation failure of this United Kingdom telecommunications firm is examined in terms of background and ma...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Generational Cohorts in the UAE

By 2008 there were 1.508 main line connections in use, but the proliferation has been hindered in many areas as a result of the to...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Singapore Marketing of the UK Football Club Manchester United

the few that actually makes a profit. The reason behind the success is the way in which the marketing has taken place. While it ...

United Kingdom's Airline Industry and External Influences

flights may have local regulations to deal with, for example, at Stansted any flights that take off after eleven oclock at night w...

United Kingdom's Leisure Industry and Car Ownership's Impact

the US soon spread and cars became more affordable and used in a wide range of ways. Convenience was a major factor, and it was i...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Tourism and Family Structure Impacts

be in place regarding the time able to be spent on leisure. However, when looking at marketing these factors may be releva...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

United Kingdom's Labor Market and British Women's Position

the home, with the same percentage of non-married women also working (Dex, Joshi and Macran, 1996). When married women first beg...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Case Study on the Chocolate Industry of the United Kingdom

In ten pages this paper discusses the UK chocolate industry in an overview of its present status with a fictitious manufacturer ca...

UK Financial Services and Marketing

In seven pages this paper examines the financial services' market in the United Kingdom in a consideration of purchase types, purc...

1980 to 2000 Retail Industry of the United Kingdom

services costs. For the rpi this is 5.2% per annum, whereas the costs are averaging at only 4.6% per annum, leaving the costs grow...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Postal Services Industry of the United Kingdom

some areas were delivery and collection will cost more than any potential profits, this has lead to some level of protection in or...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

United Kingdom's Children's Clothing Design Business Potential

label (Conti, 2003). The sourcing for this market had already changed with the Zip Project with a greater emphasis placed on fashi...