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Essays 481 - 510

Chicago Five Star Hotel The Peninsula

Four Seasons Hotels in Chicago?" The Peninsulas Unique Physical Features Nightly rates at the Peninsula range between $426 ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Language in The Blue Hotel by Stephen Crane

the portals of the blue hotel" (Crane). Clearly, these adjectives promote a depth of understanding about Scully that otherwise wo...

Tourism and Economics

the rates at which wages can increase. But this will make it hard for employees to keep staff, especially good staff who may be mo...

Quality Initiatives and Customer Service Employee Retention

After implementing quality initiatives and becoming the first service organization to win the Baldrige Award, the company realized...

Cultural Audit of Hilton Hotels

factors. Holton already claims that they are the most well known hotel chain in the world with a very high level of brand recognit...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Los Angeles' Ambassador Hotel

no longer in use, but is the subject of controversy. There are those who want to use the site for some other purposes. After all...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

Macroeconomics and Hotels

expert noted (Ellin, 2002). Spas, with their selection of facials, massages, exercise equipment and in some cases, even nutritiona...

Case Study of the Pricing Policy of Thistle Hotels

will be many different influences on the supply and demand relationship, such as substitutes and competing products. However, to b...

Hotels and Energy Management Systems

Before describing the benefits of EMS, its a good idea to first define what EMS is and what it does. In its...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Research Project Design

should be statistically reliable so that result can be applied with confidence. The research also has to be placed in the correct...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Effective Management of a Luxury Hotel

if guests receive excellent service during each interaction, the hotel is meeting its objective. Erto and Vanacore go on to comm...

Overview of the Louisiana Motel The Crowley Inn

They are faced with deciding what their best course of action will be. The owners are dedicated to preserving the jobs of the...

Hotel Revenue Management Systems Twenty Five Article Literature Review

article discusses the implementation of the Customer Satisfaction: The Sofitel Vision" program within Hotel Sofitel North America ...

Puerto Rico Hotel and Implementing Technology

to benefit from such advances. Tourism in Puerto Rico is no exception to that rule. In fact, tourists visiting Puerto Rico may act...

Juran and Deming on Bergstrom Hotels Quality Management

that had been laid down quality theorists as the foundation for the TQM movement. To undertake this we will first briefly consider...

Ritz Carlton Hotel Company and Quality

employee, from top management to housekeeping, in supporting customer satisfaction and quality service (pp. 16). Partlow also ex...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Host Nation Hotel Industries and the Effects of International Events Such as the Olympics

Demand 9 3.1.1 Price 9 3.1.2 The Price of Substitutes 11 3.1.3 Price of Complimentary Goods and Services 12 3.1.4 Advertising 13 3...

Holiday Inn and Change Management

in 1997 when he had only been in the role for 7 months. The management style changed, we see a more group management style emerge ...

Global Hotel Operation Expansion

In three pages this paper examines hotel chains' and the barriers that have previously presented overseas expansion. Three source...

Case Study of Shangri La Hotels

The product need to be communicated with words and images that can evoke not only a factual representation but try and convey the ...

TQM's Applications

different areas of the same company. TQM in manufacturing will be aligned with some of the same elements as it is in the service s...