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Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

HRM Polices for the 21st Century

skills, others may not require special skills and may receive training internally. The way HRM practices can be adjusted to ensure...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

The Impact of the Internet

and communities in a number of ways. The main influences, especially with tools such as multimedia, the internet as well as mobil...

Social Security Reform: Costs and Benefits

Administration, 2005). 1950: The first "cost of living" increase is approved 1975: Cost of living increases become automatic, tied...

Leadership and Personality

Intangible value-oriented qualities are also important in leadership, such as: Courage Strong sense of ethics and morality persona...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

The Subversion of Religion, Media, and the Democratic Process by Terrorists

East. These groups attempt to affect change by use of fear, intimidation, and terror with the organizational trappings of a religi...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

Improving Operational Aspects of a Media Company

broad basis with the general objective of increasing production whilst decreasing costs. It concentrates on a multifaceted holisti...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

Corporate Social Responsibility: Malden Mills

on traits and characteristics that can be measurably mapped to superior performance in areas such as generating buy-in for organiz...

Masturbation and Sexual Health - Exploring the Cultural Perceptions

unspoken assumption that masturbation is somehow morally wrong, or even detrimental. In other words, the alternative theories are ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Global Climate Change - Public Perception

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

The Trayvon Martin Case - Deconstructing Media Narratives

what began as an isolated incident in a rural town in Florida has now become an international scandal. The reason for this is that...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Violent Media and its Cultural Effects

games by young players (Teng, Chong, Siew, & Skoric, 2011). The researchers attempted to produce a "clear consensus" on this subje...

The Meaning of Life

The media can have a direct impact on our understanding of the science...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Why Mass Media is "not just any business"

a whole in different ways. It is the mass media which many organizations will use in order to market there good and try to influen...

Diversity in the Twenty-First Century

the presidency, and is doing well in the polls, there is a sense that diversity is a reality. In fact, the ticket to the white hou...

Event Management;' The Live Aid Concert

television scenes. The concert was a follow up to a highly successful record that was released the previous Christmas with the tra...

Social Networking and the Learning Organization

there are at least six characteristics common to all organizations that others can label as being attuned to learning from events ...

Portrait of a President

with church leaders to encourage them to help the poor and disadvantaged in their communities, and to end abortion. I am deeply sy...

SMEs and Banking in Saudi Arabia; Methodology and Findings Paper

There are three general structures that can be used in research terms; exploratory, descriptive and explanatory (Eriksson and Wied...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Mock Results of Report on Capital Risk Assessment

financial risks (Giddens, 1999). By understand the link between performance and the use of risk assessment a study could b...