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Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

Why Are Female Stereotypes in Advertising Still Effective?

displays of identity and values, which, for the main part are perceived as a result of product placement and marketing the the lin...

Preparation for a Project Assessing Influances on Loyalty in Hotel Guests

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

The Move to Agile Strategies

need to be good internal organisation that supports the changes, and as such there are the reflection of other ideas we may see in...

Public Relations in the Health Care Industry

professional from Phoenix Childrens Hospital in Arizona. The organization is an excellent representation of the importance of publ...

Farming, An Occupational Health Assessment

population" (Nyman, Butterfield and Shreffler-Grant, 2009, p. 282). Description of farming: Farming is "more than a business; i...

Journal Articles and the Value of Verbal Expression of Research

However, there are certain risks inherent with the use of verbal expression that should be acknowledged. Standardized language is ...

Human Populations and the Density-Pathology Hypothesis

develop strategies to counteract the negative impacts of such trends. As such, research into the matter is essential. This parag...

African American Student Retention: Strategies for Improvement

of 800 four-year public, four-year private, and community colleges conducted by Noel-Levitz revealed that "African American studen...

Writing Strategies to Aid a Kindergartener

scenario indicates that the student researching this topic has been assigned to help Hector with this learning task. The scenario ...

Research and Diabetes

in young people, and type two diabetes, which generally occurs as the result of lifestyle choices such as obesity or a lack of exe...

The Influence of Research Design

research questions? The research question is "what challenges were most commonly faced by executive managers at community college...

Hypothesis Testing and its Applications

is "statistically significant" or likely to occur by chance. For example, even if treatment A outperforms treatment B in the major...

Elasticity of Addictive Products

This 6 page paper examines the concept of price elasticity of demand for tobacco. The concept and literature is examined and then ...

Lute in Renaissance Music

woodworkers who practiced their craft in northern Italian cities crafted lutes that generally had "six courses and pear shaped bod...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

How to Increase FDI Into Libya; Introduction and Methodology

The environment has changed in recent years, with some measures undertaken in order to encourage FDI, this has included increased ...

Toulmin Analysis of an Ad

having a "remarkable concentration of antioxidants including twice as many antioxidants as blueberries..." ("Quick-Loss AcaiBurn"...

Relationship Between School Attendance/Academic Successes

a 2002 paper on improving school attendance in the elementary grades, J.L. Epstein of Johns Hopkins University observed, "Dropping...

Keynes and Friedman Economics

believed that governmental manipulation of the supply of money and interest rates is much more influential on the state of the nat...

Case Study on Mary Kay

earned on the sales made by other agents. There appears to be a high level of motivation on the part of new agents is to gain recr...

Smoke Detectors

charged with one plate having a positive charge and the other, a negative charge (CableOrganizer, 2008). The alarm works by ionizi...

Forensic Chemistry & Trace Evidence

forensic scientists compare "body fluids and hair for typing factor" (Keenan). Forensic scientists also use chemistry to analyze "...

Diversity Audit; The Bank of America

orientation differences. This leaves diversity management for those who disabilities as a potential area for improvement, but the ...

The Bay of Pigs Invasion

astonished at the plans "magnitude and daring" (Wyden, 1979, p. 307). If Kennedy disbanded the Cuban Brigade at this point, they d...

Measuring Body Temperature

thermometer in the same areas. Thus the problem lies in determining which of the types of available thermometers is more ac...

Guiding Children's Reading in Content Area Instruction

the various reading proficiency levels that are evident in the class. McGregor and McGregor also make a good point as they observ...

Assessment of Independent Living

she does "light housekeeping," which is also not consistent with someone who needs assistance getting out of bed. However, the stu...

CSI Personal Code of Ethics

1. the best in the moral philosophy of all ages and places; 2. the moral standards of Christendom; 3. the ethics of the Christian ...

Neurotoxicity

This research paper uses a case study as background and addresses the topic of neurotoxins, focusing on Anatoxin-A and Saxitoxin....