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Essays 541 - 570

Factors to Consider when Assessing Potential Investments

the amount of sales that need to made to reach specific goals. The investors can calculate the total revenue and profit that will...

Market Research Proposal for A Starbucks Fruit Juice Drink

times. As the firm has a core competence in beverages it is logical that if the firm is looking at renewing and increasing sales b...

Establishing Culture in Small Business

will promote the owners vision and values (Worthington Consulting 2009). An unconscious agreement is made when the owner allows t...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Will Customer Service Improve with Employee Training?

an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

DEFINING MARKETING

"marketing" is brought up? For most people, marketing involves advertising on television, through the mail, via the Internet, and ...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Operating Problems That Impressive Burger

have been very popular, the result has been a dramatic increase in business, but this has resulted in a decline in the profit and ...

Customer Service, Good and Bad

delivery (Singleton, 2006). Nordstroms employees are instructed to "always make a decision that favors the customer before the com...

ONLINE MERCHANTS, E-COMMERCE AND CUSTOMER SERVICE

service experience for the online shopper is vastly different than one who uses her feet and goes into a bricks-and-mortar retail ...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

ANALYSIS OF SUPERMARKET OPERATIONS

service, tend to have a stronger competitive advantage. In this paper weve been asked to examine a fictitious, high-profile...

Management Concepts

even e the source of a competitive advantage (Mintzberg et al, 2008). By comparison the purchase of a small ticket items, ...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Alignment of BMW Dealership Goals with Stakeholders

objectives other than just simply selling as many as possible. The dealerships need to remain profitable; therefore the goals need...

Book Reviews China's Growth

regular basis. One story is very nearly unbelievable. A young woman took her application to college tests and was informed that sh...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

IT Applications for Small Business or Small Offices of Large Organizations

mimic those used in large companies. Small businesses typically do not have resources to pay employees who are not directly invol...

Dell's Supply Chain

One supply chain consultant noted that "Supply chains today are working like worldwide production lines ... We cant afford safety ...

Corporate Culture, Customer Relations, Social Responsibility

get a real live person on the telephone (PR News, 2007). This author recommends integrating communications and customer service de...

Management Planning at Boeing

and aggressively cuts costs. The 787 Dreamliner has been the project that would have the potential for elevating Boeing abo...

Online Customer Decision-making

stresses the importance of online integration between online marketing affiliates. When customers run into problems in brick-and-m...

Research Design and Methodology

For this research we want to gather data which we can compare and describe the needs and as such quantitative data is the better a...

Patient Services/Women’s Health

a study whose purpose was to determine the way in which patients perceive patient education efforts. This research revealed that c...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

CUSTOMER RETENTION IN THE MIDST OF TECHNOLOGY CHANGE

is available to its customer base 24/7. And theres a cost savings to such technology as well (Del Franco, 2007). The problem occur...

Housing Associations Meeting the Needs of Customers

be used for repair and improvements, benefiting the tenants and other stakeholders who have an interest in the area (Wakefield Cou...

Customer Relations Problems at Costco

missing. The implementation of a customer service program certainly would help resolve the issue because Costco pays attention t...

Training Program Proposal

their own. It also gives them a sense of place, and that they are a part of something larger than their particular locations. They...