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Essays 121 - 150

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic...

Trouble Shooting in Services Industries

communication will have fewer levels to traverse with fewer gatekeepers so that there is a greater chance of management at higher ...

Legal Excuse of Mental Illness

rationale for this plea and the heart of its meaning. The desirability of even raising these questions seems hardly to have been n...

osting at Johnson Beverage

on the part of the customers own management, or increase costs to make sure that there is a profit achieved. 1. Introduction Jo...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

Research Project Outlining

The method used in this research project is the administration of a survey. This is justified because to answer the research quest...

The Potential of CRM to Improve Satisfaction in a Church Congregation

overcome. 1. Introduction Marketing and ensuring customer/stakeholder satisfaction in non-profit making organisations can be v...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

Delta Airlines' Use of Customer Service Metrics

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

An Analysis of the Notice Regarding Dispute Resolution Sent to AT&T Broadband (Comcast) Customers

in the Notice. It defines the terms "Dispute," "Comcast" and "Arbitration Provision" (Notice). Its fairly self-explanatory, except...

THE IMPACT OF CUTBACKS AND LAYOFFS ON SERVICE COMPANIES

is hard on any company; both on the employees who are cut from the staff and those who are left behind to pick up the slack. Its e...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

New Business Concept - Mobile Brake System Servicing

may also be serviced as the majority of cars and entrance barriers into the car segment, for both commercial and for domestic car ...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

Preparation for a Project Assessing Influances on Loyalty in Hotel Guests

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

Measurements of Service Quality

result of "gaps" that exist between different aspects of an organizations performance; by bridging these gaps, service quality wil...

Customer Satisfaction and Online Banking

customers, after which the responses will be subjected to statistical analysis to test the following hypotheses. The primary hyp...

A Questionnaire to Assess Customer Needs and Satisfaction

explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...

Providing Service in the Hospitality Industry - A Case Study of a Gordon Ramsay Restaurant

opened by the now well known TV personality and chef, before he become well known. Before opening this restaurant Gordon train...

Strategies for Communicating to Stakeholders

segments of the companys stakeholder base, certain considerations must be made. The same approach cant be taken with the companys ...

Primary Research Tools

in-depth results but the style of the approach which generally asked a number of relatively simple questions is suitable to be use...

Improving a Hotels Operations

customer. This is a tool that helps assess the differences between the expectations and perceptions of the customers, and the actu...

Assessment of the Breakeven Point for AT&T in 2009

need to differentiate between the fixed costs and the variable costs. The traditional approach variable costs are these are the di...

A Business Mathematical Principles' Analysis

helping to predict how much product should be manufactured in order to meet anticipated demand. This paper will examine so...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

A Hypothetical Consideration of Corporate America's Opposition and Support of Iraq War

decision on this important topic, one should of course explore the firm and what it stands for. What is its vision and its mission...