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Essays 91 - 120

Assessing a Business for Its’ Growth Potential

for the last two years, growing at about 4% - 5% per annum, pressures have increased to reduce costs and the profit margin has dec...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Data and Two Hypothetical Businesses

Foodie is an app that uses big data to understand user's food preferences. Wandr uses big data to link travelers with other travel...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Media Uses and Gratification

In fifteen pages this paper discusses the gratification offered by media uses with demographics and theory explored. Twelve sourc...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

China, Singapore, and New Media and Internet Technology Uses

control the people by controlling the Internet. Yet, it likely realizes, it can only do so much to control something that is rathe...

Language as Used by the Media to Exert Public Influence

is determined only by media responsibility, a quality which can differ not only between medias but also between individual represe...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Multiculturalism And Literature In The Classroom

comprehend and places in increased requirement for the reader to be able to determine what texts should be used. The role of conte...

Counseling Ethical Dilemmas

that are more appropriate for the specific ethical issue reported. Ethical Dilemma #1 College instructor is teaching counseling ...

Community-Oriented Policing Policy

toward improving quality of life" and this goal entails the factor of problem solving (Peed, 2008, p. 22). By focusing on the un...

Media and Crisis Issues

had turned its collective back on this particular crisis (Brown and Minty 9). The support that is generated among the public in ...

Families Should Decide Own Health Goals

to individuals connected by a blood tie. However, to be a "family," members must "live in close contact, care for one another, an...

Ralph Ellison/The Dream at the end of "Battle Royal"

the leading black American of his era, gave at a primarily white audience in Atlanta in 1895. This speech became known as the "Atl...

Developing Identity: Gender in the 50s and 60s

to war because they felt it was their calling to engage in warfare. They were all relatively innocent and ignorant about war and a...

Technology and Culture: The Electronic Media and Our Children

accounts of child abductions, rapes, and murders practically every day. We are kept up-to-date on the violence in Iraq and that u...

American Culture and the Media

for boyish, flat-chested women with no hips.) Leaving that aside, what does this image say to young American women? It says that ...

Sports Public Relations Pros and Media Control

& Johnson had determined it was safe to do so, and it used its PR department to keep the public informed. As a result it came out ...

So How "Evil" is Fox News?

our minds the targeted messages of mass media so that we "eventually, even if subtly, begin to act out or speak differently as we ...

FOUR SEASONS, TECHNOLOGY AND CASE ANALYSIS

Discusses a technology direction for the guest-oriented Four Seasons organization. The bibliography of this 3-page paper lists 1 s...

DEFINING MARKETING

"marketing" is brought up? For most people, marketing involves advertising on television, through the mail, via the Internet, and ...

Lazy Reporting Is Now the Norm

justify an invasion of Iraq, the media "rubber stamped" President Bushs agenda, rather than acting as an independent watchdog and ...

Social Constructionist and Other Models

needed to be devised for this approach so the Milan approach today is sometimes referred to as Post-Milan to indicate the impact o...

Policing Models Compared

model go to long standing issues such as gang violence or traffic problems. In other words, the focus is not just on resolving a s...

Human Population Increases and the Toll on the Environment

Our rapid population growth has put us into a position of having to balance immediate economic benefit against...