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Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Comparison of Two longitudinal Research Studies

ensure that any data given is not capable of identifying any of the respondents, although this is unlikely, there is also the way ...

Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

An Analysis of HRM Needs for M&S to be Successful In Japan

international expansion is complex, there are a number of consideration, these not only include the potential viability of the mar...

Pros and Cons of Three Data Collection Methodologies

list, with the use of many closed questions (Adams and Brace, 2006). So the quantity of the information is high but there is not d...

The Concept and Tools of Corporate Finance

One of the main areas of assessment is that of investment assessment. A number of tools exist, but to understand what these tools ...

How to Undertake Aggregate Planning

economic patterns. This can be effective as it does not build up a high level of stock, but it can be problematic as the organizat...

Factors for Developing Successful E-Learning

engorge users to return and make use of the program. The following objectives will form part of the research; * To define what is ...

Motivations for Multinational Companies to Pursue Forogen Direct Investment

labor thats may be more readily available, or available at a lower cost than in the companys home country. In many instances the p...

“Girls at War” and Whale Rider and Concepts of Leadership and Gender

with men; truly powerful women leaders are so rare that we know their names: Cleopatra, Queen Elizabeth I in history; more recentl...

A New Strategy for Toyota

in Europe the firm has slopped further behind, and as such Toyota have a strong leadership position in number units sold. The fir...

Takeovers in the UK

save HBOS, the government had already indicated it would not allow a bank to fail, having previously nationalised Bradford and Bin...

The Entrepreneurial Process in Action

self employed, to those who want to change the world (Drucker, 1993). The origins of the word come fro the French "entrepr...

Risk Management to Reduce Risk Through a Positive Culture

coordinated at a senior level, and the culture of risk management is promoted where everyone in the organization understand the ri...

Personal Values in Creating a Positive Learning Environment

management becomes much more complicated as it includes lively class discussions, as well as students undertaking a variety of pro...

Diabetes Type 2

two primary types of diabetes include Type 1 and Type 2, which are associated juvenile and adult diabetes, respectively. Diabetes...

Creative Thinking to Solve Problems

The norming stage is seen where there is a the values of the group are set resulting from a settling of the...

Comparing Porter with the Resource Based View

The Five Forces model may be argued as a tool that helps a firm to understand the way that it needs to compete and how to develop ...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Aligning Senior Executive and Shareholder Interests through Long Term Incentive Payments

looks at the relationship between the shareholders and the management of the company. Agency theory states the management of the c...

Learning Styles And Reaching Full Potential

4. Spatial intelligence (as in a sculptor or airplane pilot); 5. Bodily kinesthetic intelligence (as in an athlete or dancer); 6...

A PowerPoint Presentation on Models of Investment

Over the years investors have sought models that they can use to identify good investment opportunities. This presentation looks a...

The Navajo Peacemaking Process in Domestic Abuse

penalties for the abuse. In too many cases involving traditional native peoples, however, this also means that the victim is sepa...

Considering a Leadership Experience

leadership style of the student may be seeking to emulate this, with consideration of others and seeking to listen. However, more...

Comparing Narrative and Cognitive therapy

necessary to explore the intricacies of transference, which is an integral part of the classic Freudian approach (Cutler, et al, 2...

Development and Marketing of Flying Cars

450 miles at speeds of 115 miles per hour, and are aiming to have this on the market by 2011 (Hill, 2009). This is an interesting ...

Hypothetical Cross-Cultural Psychology Course

are inextricably intertwined within the complexities of social existence; that women have always had to confirm their worth as hum...

Police Psychology And Application

POLICE PSYCHOLOGISTS Police psychologists are bound by an industry code of ethics to ensure their patients receive the leve...

The Characteristics and Supply Chain of Proctor and Gamble

a global leader and indicates the way that the firm creates strong brands to appeal to the consumers. Likewise Gillette, a firm ac...