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Essays 91 - 120

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Corporate Culture in International Expansion

into the existing culture (Schein, 1992). Next is socialisation through an induction process, this is where the corpreate culture ...

Intel Share Value Analysis

it is moving towards the end of a lifecycle if there are not goods or services to replace those that are aging. The way that the f...

Danaher Case Study

tend to be middle sized family-run firms. The entrance into new industries is relatively limited, but in many instances co...

Knowledge Management; Concept and Case

others (KMF, 1996). Thomas Bertels also states that this needs to be a constant renewal to make user knowledge is accurate and up ...

Implementing and Gaining Value from ERP; A Consideration with Two Case Studies

This can be seen as a development form the older systems where the is a more static and less integrated system can be used, this m...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Calculating Return in Investment

be looked at. The use of the return on investment is a very simple and this may not always give a fully contextual, but the potent...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

Guillermo Furniture Investment Assessment

the project. This can give a figure that can make comparisons between different types of projects, but as large projects will requ...

Financial Projections for the Airbus A3XX Project

price of the A3XX was 12% more than the cost of a 747, but the 35% greater capacity meant that there was an increased level of eff...

Should AirAsia Adopt an M-Commerce Strategy?

the ability to assess the potential of m-commerce as a part of the strategies used by AirAsia. 2. E-commerce and m-commerce 2.1 ...

The Use of Value Based Costing

It may be argued that this is a costing methodology which is the only thing truly viable since technology has developed and allowe...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...

The Case of an Egocentric Trainer

In order for training and development to be effective there are a number of criteria that need to be present, there needs to be an...

Overview of Proctor and Gamble

(P&G, 2010). The third division is the health and well being which includes snacks and pet foods, this division accounts for 18% o...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Costing in the Modern Environment

that may be created. The utilization of value costing has the potential to create value added facilitates effective pricing decis...

Planning to Implement Strategic HRM at an Airline

market leader position for flights between the UK and Ireland. The company has archived this by careful strategic managem...

New HRM Strategy for CCDC

the use of HRM strategies in a manner that would add value to the operations. There is a very clear human relations approach where...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...

Internal Assessment of Southwest Airlines

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

A Federal Express Overview

for 2003 (2003). The firm services more than 200 countries and its workforce includes more than two hundred thousand individuals a...

Creating Value by Using Business Process Re-engineering

usually occur when there is a need to change the way a business operates. A useful definition of what is meant by reengineering, i...

Financing Questions for Cintas Corporation

and as well as this there was also an increase of $64 million short term debt, this was under the $300 million paper program that ...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...