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Essays 811 - 840

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Weather Watch Marketing

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Pet Food New Product Launching

In five pages this paper examines how to launch a new pet food when there is a limited budget in a consideration of press targetin...

Male Audiences and Maxim Magazine

in such terms as co-operation, teamwork and, especially, community, a term which seldom occurs without a great outpouring of incen...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

Client Goals Assessment and Attainment

mentioned throughout Bills assessment, but he seems fearful of harming himself. However, suicide cannot be ruled out at this poin...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Increase of Gay Hate Crimes

In 9 pages this paper examines the increase of hate crimes targeting homosexuals and what the federal government is doing about it...

Shanghai, China's Jahwa Company

A competitive analysis of Shanghai's Jahwa Cosmetic Company is the focus of this tutorial consisting of eight pages which includes...

Reintroducing Pepsi to Germany

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Elements of Price Competition

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

Fears of Hostile Takeover at Dresdner Bank

(2000). It is not too late even though talks have disbanded. But it has been said that a hostile takeover cannot be ruled out and ...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

History, Status, and Outlook of the Discount Retailing Industry

In seventeen pages this paper discusses the discount retail industry in terms of history, present status, future, outlook, and man...

Arguing Against Drug Legalization

In five pages this report supports illegal drug criminalization by examining various success U.S. programs targeting the problem. ...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Fighting Child Abuse Proposal

p. 1) child abuse complaints. Child abuse is a significant problem in America today. In 1996 alone, there were 969,000 (Hewitt ...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Five Articles In Critical Summary

Five articles on attacks by dogs in the literature are the subject of this critical summary, which examines their portrayal of the...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...