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Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Health Care and an Application of Distributive Justice

Where Philosophy and Reality Meet Accessibility to and the cost of health care have been overriding issues...

Language Testing from Qualitative and Quantitative Perspectives

differ. Any form can be instrumental in returning lower-than-optimum scores on language tests. Teachers sensitive to the c...

A T.A. Stearns' Virtual Team

Two of the programmers considered entering the technique as an employee suggestion, for which the company pays cash awards. The v...

What is Meant by Good Research?

to be considered, and any relevant disclosures made, as seen with medical research (MRC, 2000). The first stage is the formation...

Ideas and Economics

up embracing them. When it comes to this particular theory, the authors are definitely correct. History points out that id...

Depression and Assessing the Benefits of Pharmacotherapy and Psychoanalysis

to be a disease of the insane, depression has finally been recognized for the debilitating and emotionally unbalancing illness it ...

Boots' Loyalty Care Effectiveness Assessment

to gain greater knowledge of the individual customer in order to offer more meaningful products and services. Though the organiza...

Elementary Students and Alternative Assessments

are nothing more than a type of achievement test which primarily measures knowledge of standard English and exposure to the cultur...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Analysis of Airline Industry

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

'The Angel of Death' Serial Killer Donald Harvey

an overly religious nature. And, yet, Harvey was not remarkably religious either. Once he was incarcerated, the length of his tal...

Wal-Mart and Employee Valuing

expenses. One of these controlled overhead expenses was and is employee costs, which are tightly controlled despite the growing co...

Recruiting Externally and Internally

least these are known problems, and management can certainly deal with known troubles. In addition, the internal employees...

Karl Sabbagh Skyscraper

are decided benefits to a "fast track" situation. Developers are the guys who front the money for the building -- and theyre the o...

History of Vipassana Meditation

apply to all of them. First, in the Buddhist tradition, there is no charge for any part of the program. Hosts not only do not ch...

The Common Sports Injury of a Sprained Ankle

a step or jumps inadvertently onto an opponents foot with an inverted foot (Lynch, 2002). Often, the foot is plantar flexed when t...

Italians, Immigrants, and Culture

p. 187). There are, in fact, several authors including Mead who see the ongoing development of identity as an issue of constructi...

A Perspective on the Value of Juvenile Offenders Being Sentenced as Adults

out harsher sentences to juvenile offenders. For particularly violent crimes, in fact, one of the most effective means of crime c...

Overview of Performance Management

a pyramid, each level represents specific needs that must be satisfied before the next higher level becomes important to the indiv...

A Trio of Perspectives on Antisocial Personality Disorder

defense mechanisms (Chapter Sixteen). They are difficult in therapy because their psychic structure is so poorly constructed; it ...

Evidentiary Value and Protocol At a Crime Scene

scene log is started and this is used to record entry and exit from the site by all authorized personnel as well as to record othe...

Dell Inc.

country (Dell Annual Report, 2000). This company has achieved some amazing results, by 2000 the company was selling $50 million a ...

Ecommerce and Amazon.co.uk

look at convenience first this is an important aspect for the any e-commerce solution. It is known an advantage of ecommerce is th...

A Business Department Plan Scenario

checking the ratios. A schedule would need to be drawn up so that the companies were spread thought the month this may mean data...

Measurement of Credit Risk

to look at portfolios of risk as well as individual risk, looking as aspects such as concentration risk. This is often dealt with ...

Alliance Health Financial Statements Assessed

net profit margins provide management with measures of how well the company is doing what it intends to do. Investors may be inte...

Training Results Improvement and Action Research

sustainability movements reveals that addressing stakeholder needs can enhance the departments effectiveness. Laszlo (2003) write...

Marketing Costs and Application of Activity Based Costing

Swensens, which focused on ice cream in their independent shops. Though the independent shops segment was declining, the im...

GEICO Acquisition and Warren Buffett Case Study

there must be a separation of the roles of the CEO and board. In other words, agency theory says that management will not operate ...