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Essays 481 - 510

Overview of the Fictitious Toyo Tire Company

good position. First, there is the reputation behind the long-term brand name. Second, there are the solid distribution channels...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Corporate Success of Starbucks

company, as of 1998, had more than 1700 stores worldwide (Weiss, 1998). By 2003, that total had jumped to approximately 5900 coffe...

Marketing and the Effects of IT

with the use of many marketing tools, from one to many advertising and marketing, through to bilateral communication with the use ...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

Possible Strategies for Market Leaders Targeted by Ambitious Competitors

In six pages the ways in which ambitious competitiors target market leaders are considered with strategies and approaches both rea...

International Marketing, Strategy Shift, and Coca Cola

yet consistent with Cokes overall goals. The company suffered massive setbacks in Europe when contamination in cans sold in...

Pacific Northwest Wine Country Juices Marketing

identity, while Seagrams focuses on stressing fruit content with tropical names. Other producers generally concentrate on the fru...

Tourism Marketing of the Virgin Islands

area is attractive to tourists for several reasons, in the winter the temperature averages between seventy-seven and eighty-two de...

New Product Project Plan and Test Marketing

The Board of Directors of HUNS PLC has been considering launching a new product and wisely has decided to test market the product ...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Organizing a Breakfast Meeting

reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can aug...

Car Racing History and NASCAR Marketing

race again but the races were rather disorganized (The Earl, nd). France was not going to give up his vision, though, and on Decem...

Tourism and Relationship Marketing

purchase being made has no switching costs. The advantage of relationship management in the tourism industry is the ability to m...

Research Assessment of the Study in 'Evaluative and Descriptive Response Patterns to Negative Image Attributes'

any other source of information about the brand, whether good or bad, whether directly promoted or not. Essentially, "Anything th...

The Singapore Stock Market and an Application of Warren Buffett's Investment Methods

Warren Buffett. This is one that has been proved successful, due to the riches that have been amassed by Warrant Buffett. For exam...

New Business Planning

in an unsatisfactory solution, or is there a problem in the market due to lack of capacity, meaning that a new company will find d...

Training Considerations for the Caribbean Tourism Industry

Although organizations such as the Caribbean Tourist Association, the Caribbean Community and Common Market (Caricom), the Caribbe...

Resources on the Internet and its Applications

it is also essential that people realize that its true beginnings were actually with the United States military, which wanted to d...

Commerce and Culture

the rebound of the national economy. They did, and with telling results. As Korean citizens curtailed their international ...

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

De Beers Consolidated Mines Marketing

In twenty pages this paper examines De Beers' approaches to marketing and the factors such as the Asian currency crisis that influ...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Discrimination in the Labor Market Economically Analyzed

normally be applied to objects or processes in a "traditional" economic problem and analysis may be equally applied in terms of th...

Collapse of Russia's Economy

up the economy and provide the vehicle by which the rest of the country would achieve free market status. Russia possesses no les...

Financial Markets Analysis

price adjustments are best response to each other." Clearly, it requires the analyst to apply the best techniques as applicable f...

Sun Rize Fruit Drink Marketing

route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Toy Truck Marketing and the Amerada Hess Corporation

In eight pages this paper discusses the Amerada Hess Corporation and its approaches to holiday marketing of children's toy trucks ...