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Essays 241 - 270

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Case Study of Handspring

to look at the figures on an annual basis, not only on a quarterly basis in order to assess the progress. The first measure is t...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Army and Air Force Exchange Services Product Mix and Advantage

families with the opportunity to have and use the same items and the same brands available to civilian families. It includes thos...

Case Study on Engineering Products

element there is also more control taken by head office meaning that the empowerment that is often seen as a tool used to motivate...

PhysicianOffice Software Business Plan

health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a ha...

Leadership Ineffectiveness and Product Marketplace Failure

the manner by which DuPont has approached the project from the start. It would seem the company would have learned a valuable les...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

Tobacco Sales Ban in Pharmacies

This research paper focuses on the current trend in pharmacy policy to abandon the sale of tobacco products. The writer starts by ...

Description of the 'Theme Park Guru'

The Theme Park Guru is a proposed new product, providing a theme park guide as a book or an app, with an accompanying service to ...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Calculating the Break Even Point

This paper demonstrates the way in which a break even point for a product may be calculated. Using a fictitious product, the metho...

Strategic Analysis and Recommendations for Samsung

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, te...

A Case of Variable and Fixed Costs - Assessing Contribution and Breakeven Points

as the lease or rental costs, these remain the same regardless of production level. Overheads also include costs such as utility b...

Product and Financing Outline for a New Peruvian Restaurant

complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

The SCM Agreement and Injury to Domestic Industries

Howse, 2005). The SCM defines domestic industry as were the there is an industry where the production of the like products make u...

Changing the Way Costs Are Allocated for a Burger Restaurant

The way that firms choose to allocate costs can impact on the perceived production costs for any product. Utilizing the example of...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Entrepreneurial Healthcare Product Presentation

identify the target market (Kotler and Keller, 2008). As the product is an application for smart phone, the first characteristic i...