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Essays 121 - 150

Student Submitted Case Study on the Jim Thompson Thai Silk Company

argued that there are only two forms of competitive advantage, that of cost advantage, where a company can produce goods at a much...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Wal Mart's Strategic Issues

every product. * Workers speak to and help customers. * Every day low pricing approach. SWOT Analysis Strengths * Worlds leading r...

Brewery Group Denmark and the News Corporation Strategic Case Studies

held is one that is very viable, with the global media network with the potential of acting as a single supplier for global advert...

Sweetwater Sweets' Expansion

Of the four, one is questionable in quality and another is relatively new without an established customer base. Kilwans does some...

Australia Telecommunications Company Telstra Corporation Ltd

aggressive growth strategy. However, to look at how the company can continue the strategy we needs to look at the position of the ...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

Sprint's E-Commerce Strategy

2004). 2. E-Commence Strategy The company has a very string presence in the internet. The aim is to promote the business as well ...

Concepts of Strategy

when conducted in a systematic and logical manner all will all each of the SWOT analysis factors should have the internal and exte...

Ecommerce and Mortar and Bricks Company Marketing

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

Case Study of Guajilote Cooperative

to use a resource that is increasing in value. There are few supplies of mahogany due to its rarity. This is a legitimate source t...

Student Supplied Case Study on PRODEM FFP Banking Services in Bolivia

in the long term, and with the development of equipment that is much lower costing than that of competitors, for example the $18,0...

Factors That Influence Strategic Implementation

that value is added to the customer and more custom gained. If a weakness is location then this may be the opportunity for change....

British Airways and the Airline Industry

the most growth is projected. Companies such as British Airways have seen ad adapted to these changes. British Airways had 44% s...

Analysis of Hewlett Packard and Dell

accounting of the situation, the report will first focus on the backgrounds of both HP and Dell, then will perform a SWOT analysis...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Canada's Shouldice Hospital Ltd. SWOT Analysis

processed, but also in terms of the culture where employees feel appreciated. They are paid more than the average wage, on top of ...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Human Resources and the Ben and Jerry's Ice Cream Company

In ten pages a SWOT analysis is applied to Ben and Jerry's in terms of its current human resource strategies. Eleven sources are ...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Bell Atlantic's Planning Strategies Regarding Managing Technology

In fifteen pages this paper includes a SWOT analysis in this consideration of technological integration and management planning st...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

SWOT Analysis of Nike

In five pages this paper offers Nike future strategy recommendations based upon a SWOT analysis. Three sources are listed in the ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...