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BSC in SME’s

these also have an impact on cost. Therefore, the balanced scorecard have the potential of raising awareness of issues such as res...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Assessment of Nike

publicly listed firm there are also increasing pressures to create value this is also seen in the supply chain management. In ma...

Literature Review to Identify Gap in Research of E-Learning Will Use in Small and Medium-Sized Enterprises

order to determine what type of research, and potential research questions, may be viable therefore the first stage is to consider...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

MEDIA, THE WAR AND THE PRESIDENCY

information is wanted out there has become that much more difficult. But few issues have caused as much outrage as how the...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Protecting Digital Material

download a property and make a copy of it that is so good its impossible to tell it from the original; they could then sell the co...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Comparing Perspectives Presented in the Printed Media

equivalent factors, such as the costs. The presentation on the Business Week web page is equally bland, the advertising that takes...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Otherness in the Reporting of Terrorism

potentially interpreted may be assessed in temrs of this apprach, not only looking at the style and whether or not it is effective...

Can Reporting on Terrorism Expand Mental Models?

The writer looks at the way terrorism is depicted in the media and assesses if this has lead to increasing the world view of the a...

Fire Service Legal Dimensions

In a paper of ten pages, the writer looks at legal issues in the fire services. Issues such as EMS law and social media law are ex...

Social Media and Public Accountability

In a paper of four pages, the writer looks at social media usage. Public accountability standards in particular are examined. Pape...

Entertainment Public Health Education

This research paper pertains to entertainment education in public health education campaigns. This terms refer to public health me...

Email As A Data Collection Channel Within A Research Methodology

The use of email and inline mediums in the research process is increasing. The writer looks at issues associated with the use of e...

Penney's Management Beginning and Now

This essay discusses the department store, J.C. Penney. The essay provides a brief overview of the founder and the founding of the...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Important Factors in Health Communications

This essay pertains to important factors in health communications, such as cultural competency, choosing the right medium to conve...

Articles on Divorce in the Media

This research paper summaries and then discusses and analyzes three articles that appeared in mainstream media. Six pages in lengt...

Perspectives on Technology in the 21st Century

In a paper of five pages, the writer looks at technological perspectives. The media, consumers, and community are all analyzed for...

Popular vs. Scholarly Resources

This essay offers a comparison between a popular article on account management versus a scholarly article on the same topic. This ...

Television Ratings and Twitter

In a paper of four pages, the writer looks at television ratings and social media. The use of hashtags to promote and measure view...

Broadcasts and Revenue

This essay explores the issues of profit related to mass media. Like any industry, these corporations must earn a profit to stay i...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Popular Culture and Childrearing Advice

small child and does not occur spontaneously with children until they make the cognitive leap, around age three, that an object ca...

Media Reporting and the Study Article, A Comparison

This essay offers a comparison between the media article by Pappas (2013) and the research article that describes the study on whi...

Security Topics

In a paper of four pages, the writer looks at discussion questions related to security. Terrorism is also considered, as well as t...

Journalists v Politicians

The political arena has evolved significantly over time. One of the main players is now the media. This paper addresses the caref...