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Essays 1981 - 2010

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

Ethics Issues of the Caltex Plant in South Africa

become complex, as the firm has a duty to the shareholders to undertake business to create profit, potential losses and lost oppor...

TARGET MARKET: PINK TAXI COMPANY

of competition with other forms of transportation such as busses and light rail. But cabs have their own unique part in the transp...

A Plan to Reduce Obesity

intake and the general type of diet which is consumed and the need for a nutritional balance physical activity is also an importan...

Saving the Bilby Graveyard

all be traced, making the site one that not only documents history, but puts it in a meaningful context for the resident and visit...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

A Quantitative Study of Airline Profitability and Fuel Hedging

paragraph helps the student provide an overview of the issue of fuel hedging. Hedging, as a generality, is a common investment tac...

Managing Quality in a Logistics Firm

those which deal directly with the customer, such as the way that calls are received and the process of placing an order, as well ...

Poverty in Rural China - The Impact of Social Work

might more evenly promote growth in all levels of society. This paper will present an overview of the issue of poverty and unequal...

INTERCLEAN, EMPLOYEES AND CAREER DEVELOPMENT

to "identify work activities, tasks and responsibilities . . . and working conditions to perform the job (Job Analysis Methods, 20...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Actual Innocence

wrongly jailed" (Boyer). The first case they discuss is that of Marion Coakley, who "served more than two years in prison becaus...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...

A Solution for the Diversity of Problems Caused by Sweatshops

of many versions, the real problem with sweatshops arises when the workers that are producing it are not being fairly compensated ...

Path-Goal Theory

to be done and how clear that job description really is. For example, if the employee has very little confidence in their own abil...

How To Improve Patient Satisfaction Article Review

They found differences in these calculations. The major key learning point in this article is that any institution can always get...

Proposal for a New Security Model Using Integrated Circuit Card Embedded with User’s Biometrics

to the appearance of the person standing in from of them. Over time the change in what is and is not accepted as identifying and t...

Poe's "Cask of Amontillado," Was Montresor Sorry?

a diametrically opposed stance to this view, as it seems much more likely, particularly when one considers Poes careful and meticu...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

The Theory of Crawl-Walk-Run

in learning and developing leadership skills. in this stage, students must be given very explicit lessons and directions to learn ...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Climate Change: Is it Real?

essay is on whether or not climate change is real. This is very important to examine, especially when, as one author notes, "Once ...

Retail T-shirt Business SWOT Analysis

quickly and does not need any special holdings conditions. The relativity low cost of purchasing and holding stock facilitates a ...

Critique and Improvement of the PESTEL Framework

analysis is applied. It may be argued that the PESTEL is an extension of the PEST analysis, with the ability to narrow down cert...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

Ways to Manage Conflict

attempts to change or has no recent history of change, change will become more difficult because people will naturally be suspicio...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...