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As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...

will have ripple effects throughout the industry. Although Delta denies that there will be any hub closures or job layoffs-for now...

2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

the airline industry in the future, otherwise long term planning will have the potential to ignore factors that could impact heavi...

This is supported by investment in long-range A340-500 aircraft that were added to the fleet in February 2004 (SIA, 2004). In 2006...

really belong at this company. The only problem with the strategy is this - that not all employees like the idea of being "empower...

SWA works toward creating value for its employees, then converting some of that value to customer service, while encouraging behav...

knowledge and huge access to capital, which many run-of-the-mill businesses just dont have. But a competitive industry has...

though there would a percentage go to the airline, such as Delta, but this could also stimulate demand and has been proven to work...

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

pavilions from all different nations, and its possible to buy food and authentic merchandise from the country youre visiting. The...

the deregulation or liberalization of an industry it is the transformation of the industry from a government controlled, and often...

firm are not subject to the same competitive pressures as the post acquisition company would become the largest single wireless pr...

late Sen. J. William Fulbright advocated neither morality nor realism. Instead, he advocated "humanism" as a primary American for...

less attention and other social problems such as crime and drugs are also more likely to emerge and proliferate due to the level o...

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...