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delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

the use of dynamic pricing. This is a pricing system that is designed to maximise revenues and seat sales. The marginal cost of ca...

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

firm allows for an assessment of the power dependencies (Hatch and Cunliffe, 2006). As an international airline Qantas has a wid...

at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

were gathered and analyzed statistically using Tobins Q ratio approach. The research did not only look at the difference between t...

approach to research. The suitability of any research design may be assessed in terms of the viability, robustness and validity of...

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

in the months following the 9/11 terrorist attacks, for example, people forsook air travel and focused on vacations and travel tha...

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

commission commented that commissions at the federal level are often scapegoats for politicians who do not want to make the decisi...

which the airline is able to compete without effective barriers. However, a major issue faced by Ryanair has been the impact of Eu...

one of these concepts represents a total image of the truth of theory. Rather, a synthetic view of theory developed from exploring...

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

the hedging category for the years in which undertook hedging. The results may be correlated to see if there is a snippet differen...

The writer looks at potential research designs to assess which would be most appropriate for research into financial performance o...

relations school of management, where motivation is directly related to the quality of the employment relationship. Furthermore, t...

with a variety of governmental rules and regulations. In the United States, for example, airline companies operate under the auspi...

volatile commodities (such as fuel and other raw materials) for it to function. Given the high degree of fixed costs in this arena...

tricky, however, is in predicting what passengers will pay and when theyll pay it. According to Mukhopadhyay and his colle...

industry (Hashim and Shunmugan, 2009), Morrell and Swan (2006) argue that up to 15% of costs are accounted for by fuel, five years...

won it again in February 1989, February 1990, March 1990, December 1991, March 1992, and May 1992 (Quick, 1992). No other airline ...

numerical, it is suitable to be used as a method of determining cause and effect relationships (Curwin and Slater, 2007). The meth...

simply stopped hedging, as seen with US Air, others changed the way in which they undertook hedging, shifting from hedging for fu...

as seen with the PPS Club (Singapore Airlines, 2010). The firm was also the first airline to take delivery and fly the Airbus A38...

income of $178 million and a net margin of 1.6% (2007 net income was $645 million, with a net margin of 6.5%) (Annual Report, 2009...

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

one should trade for security is as old as the Republic itself, with Ben Franklin famously weighing in with the sentiment that any...