SEARCH RESULTS

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...