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Essays 31 - 60

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

iTunes

able to gain a first mover advantage and held majority of the market for MP3 player sales (Thompson, 2007). The initial approach w...

The Launch of Innocent as a Multidimensional Product

the fore. These different issues were relevant in the way that the concept and the characteristics where developed and presented t...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

The Marketing of Tide Detergent as Something More than Soap

product will take care of stains, and treat the clothing, towels and sheets well. There is nothing worse than washing clothing an...

Lenor Refill Package Harvard Case Study

concentrated form and the waxed cardboard package because it will be more widely accepted by consumers. C. Specific Questions t...

Pete Rose Gambling Case and Sports Management

for reinstatement to baseball. The paradox is that he wont do whats requires for him to be reinstated in the good graces of the ba...

California's Casino Gambling

In a paper consisting of ten pages California's foray into casino gambling is examined in terms of the Indian reservations' casino...

Native Americans and Gambling

In five pages this paper presents the argument that on Native American reservations gambling should not be allowed with the detrim...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

An Overview of Gambling

part of the equation as do other factors. Personal preference is also something relevant. Some people enjoy watching the horses ra...

Recreational Activity of Gambling

This is unfortunate, because college students are significantly more likely to have problems with gambling than older adults, and ...

Sports Gambling and the Ethical and Moral Concerns It Arouses

to throw a game. Greed is often at the crux of sports gambling. Players, even if they are doing rather well, may be lured by easy...

The Deleterious Effects of Computer Gambling

are admitted sex addicts and "shopohaulics." No one would want to outlaw shopping or sex, but of course, sex and shopping are regu...

PROCTOR & GAMBLE-VERTICAL INTEGRATION

the direct channel of distribution. Another question we need to address is whether sales through the direct-to-retail distribution...

MONOSPACE AND MARKETING

company surcharges and single-supplier worries (which ties into the Netherlands GMs worries). With this latter, the sales strategy...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Analysis of the Competitive Position of Revlon

loses so is in a difficult position. The long term mission of the firm is "to emerge as the dominant cosmetics and personal care...

Amazon.com and the Kindle Fire

improve project management in the future. 2. The Background 2.1 The Company The Kindle Fire was developed by Amazon. Amazon is ...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

Frigidaire and the Front-Loader Dilemma

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

The History of Microsoft

Harvard, and Allen enrolled at University of Washington, only to drop out and work at Honeywell (Lesinski, 2006). It was 19...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Mercedes A Class and the 'Baby Benz'

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...