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Essays 451 - 480

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Auditing and Ethics

a stock split that has not yet been announced cannot ethically purchase stock in that company once he has that knowledge. Neither...

SWOT Analysis: Whole Foods

it spends a lot of the cost of expansion. Its customer to employee ratio is too high in the current situation. It must support a l...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

MARKET FORCES FOR ASSISTED LIVING

For every good or service, there are market and economic forces that regulate supply and demand. This is no different in the healt...

MARKET ANALYSIS: CANGO

a common question is "Can I find it on Amazon?" Given Amazons up-front dedication to pure play, it has developed the ecommerce mod...

KUDLER FINE FOODS - MARKETING PLAN

single-family homes (Population and Housing Estimates, 2010). The highest percentage of household income resides among those earni...

Internal Auditing and Institutional Support

chief advocate, and principal educator" (Institute of Internal Auditors, 2011a). As such, the Institute provides a number of criti...

SOX Audits

(2003) commented that the sweeping criminal provisions in the act apply to everyone, including nonprofit organizations. For exampl...

Communication Audit; Coca-Cola

within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...

Auditing Systems and the Scandal of Lincoln Savings and Loan

in the Garcia-Wescon sham in which Wescon acquired land at nearly twice its appraised value on behalf of E.C. Garcia and Company. ...

Small Leisure Boat Environmental Audit

environmentally damaging transportation. The chain is very long, and this extended in many directions, so in reality a true total ...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Sarbanes Oxley Act, Auditing, and Internal Controls

be realized that internal controls, in and of themselves, are not a goal, but rather, are there to help ensure that an organizatio...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Cultural Audit of Hilton Hotels

factors. Holton already claims that they are the most well known hotel chain in the world with a very high level of brand recognit...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Examination of The Communist Manifesto by Karl Marx

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Mental Health Industry Audit

significant changes to the existing system but have not yet covered too much ground where modifications are concerned. This is pa...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Analyzing an Internal Auditing Case Study

example the misreporting makes the company look better than the position really is--for example in terms of receivables--then the ...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...