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Essays 1981 - 2010

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Review and Summary of Peter Goldman and Tony Fuller's Charlie Company (What Vietnam Did to Us)

In five pages this 1983 memoir on soldiers' Vietnam War experiences is summarized, reviewed, and critiqued....

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

1999 and 2000 Performance of the Disney Company

astounding success. Yes, Disney has a budget. By most observations, that budget must be quite large. At the same time, it is more...

Online Jewelry Company Marketing Plan Development

In five pages the ways in which an online jewelry store would be marketed are discussed along with considerations and success stor...

Electronic Commerce and The Ford Motor Company

In thirteen pages this paper discusses how Ford had utilized ecommerce for marketing and advertising purposes. Twenty sources are...

Harley Davidson Company and the Need for Transformation

In seventeen pages this paper considers issues of performance and change management and learning organization in an overview of wh...

'The Company of Wolves' by Angela Carter, 'The Swimmer' by John Cheever, and Short Story Journeys

In six pages the deceptiveness of appearances is examined in a consideration of the journeys each of these short story protagonist...

Factory Workers and the Liz Claiborne Company

In five pages this paper discusses the ways in which the Liz Claiborne Company inadequately treats its factory employees. Five so...

CEOs Running Global Pharmaceutical Companies

In fifteen pages multinational pharmaceutical company CEOs and their ever changing roles are examined with the focus being on the ...

Marketing Strategies for Johnson and Johnson Company

and Johnson home.html). Johnson and Johnsons historical focus was the reduction of infection...

An Overview Of the Company B.P. Oil

is taking notice of this drastically changing consumer landscape and is effectively modifying its competitive approach to fit a de...

Controversial Management of Shell Oil Company

In five pages this paper examines the organization's controversial management approach that includes learning and bureaucracy and ...

Fictitious Zulu Company Marketing Plan Sample

In six pages this paper presents a marketing plan sample for the hypothetical Zulu company with relevant headings and a plan asses...

Corporate Evaluation of the Steinway and Sons Company

In ten pages this paper discusses possible Asian expansion for Steinway and Sons in this evaluation of product, marketing, and man...

Yahoo.com and Hartford Company Hypothetical Merger

In ten pages this hypothetical merger is examined in a consideration of possible problems as a result of such a merger, corporate ...

The Hershey Company

Hershey is examined and compared with Nestle and Mars. Hershey is discussed with the most detail. This five page paper has seven ...

Hypothetical Company and Maximizing Production

In five pages this paper discusses a hypothetical candy company and how to optimize production for 3 different candy types in a co...

Hiring Research Company Proposal

In five pages this research proposal on organizational hiring practices is presented. Six sources are cited in the bibliography....

Company Change Control and Restructuring

In ten pages this paper discusses how a company identifies restructuring needs and how implementation can be initiated through man...

Pharmaceutical Companies, Globalization, and Mergers

In fourteen pages this paper examines the pharmaceutical industry as it becomes increasingly immersed in globalization and an envi...

A Case Study of the Harley-Davidson Motor Company

This paper provides a case study of Harley-Davidson. The author focuses on future issues and potential problems as well as ways t...

Company Operations and the Macro Economy's Influence

In seven pages this paper discusses how macroeconomics influences the operations and decision making at Hewlett Packard. Four sou...

International Assignment Policy of the Colgate Palmolive Company

This paper examines Colgate Palmolive's International Assignment Policy in 7 pages. Three sources are cited in the bibliography....

Eli Lilly and Company Drug Testing

In six pages Eli Lilly's drug testing on humans is examined in terms of ethics and volunteer competence. Three sources are cited ...

Insurance Companies, Health Professionals, and HMO

In ten pages this paper examines the issues involving health care professionals and insurance companies as they relate to HMO and ...

Equitable Company Success

In five pages this company and its success are examined in terms of management choices and structure. Five sources are cited in t...

A SWOT Analysis of the American Express Company

In five pages this paper explores where American Express retains its competitive advantage through internal and external factors a...

Small Companies and Electronic Commerce Strategies

In five pages this paper discusses the importance of the Internet in small corporate success with ecommerce strategies the primary...

Financial Analysis of Internet Based Real Networks Company

In five pages student posed questions are applied to an examination of Real Networks' performance and includes such topics as per ...