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Essays 241 - 270

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

A Proposed Oil and Gas Development

2. General Background to the Plan To consider any site and the environmental impacts have to be considered. This is not only the...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Marketing the Q1 Handheld Device

hand-held device at the same time. Samsung is going into uncharted territory, but only to an extent. The Palm Pilot of course is ...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Analysis Of Business Plan - Froghop

company. The plan writers also provide information and data on advertising on the Internet and the emerging mobile advertising t...

Decisions, Strategy and Leadership

but only in "parts." The authors relate the story of a favorite illustration of inventor Buckminster Fuller who would hold up his...

Dorothea Orem and Florence Nightingale on Nursing Theories, Beliefs, and Values

prepared for this role" (McKenna, 1997, p. 87). Perhaps most significant of all was Florence Nightingales belief that env...

Framework of the Social Work Process

last twenty years, it is still a good word to describe the framework in which a social worker works because it means "a systematic...

Utilizing 3 Theories

colleagues developed the Transtheoretical Model (TTM) at the University of Rhode Island Cancer Prevention Research Center in the e...

Content and Process Based Motivation Theories

relationship (Armstrong, 2009, p320). Process theories place an emphasis on the differences that are found in employees, and inste...

Strategic Planning Theories

became popular in the 1980s because companies were faced with a significant amount of competition in a rapidly changing world. The...

Juvenile Deliquency as Revealed in Rebel Without A Cause

is an eternity to teenagers. It was his intention to tell the story of a generation coming of age in one night" (Hyams et al PG)....

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

California and Internationalization

In four pages this paper examines California after the Second World War and during the Cold War years in a consideration of intern...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing Strategies for Laundry Detergent

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...

Sony's PlayStation 2 Release Problems

the primary reason for the rush was to reach the market with the PS2 before Microsofts scheduled release of its X-box. Sony did n...

Emerging Markets' Risks and Rewards

where securities are traded in the public market, is not defined as a developed market by indices such as the Financial Times Indi...